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Industry Trend of the Week Who is really looking at online content? How do publishers know that a page view is a story that’s read, an ad that’s viewed and not just someone who has clicked through from social media or a search engine and then bounced? Current analytics tools return page views, but do...
Industry Trend of the Week Last week saw a number of publications announce they were culling staff to cut costs; this week the buzz is all about how much ad money Silicon Valley is removing from online publishers’ coffers. The $60B that Google collected in advertising revenue last year dwarfs the entire publishing industry, including...
Industry Trend of the Week Journalists are again in for a tough time as their employers are cutting yet more reporters and editors. First The Daily Telegraph announced it was culling senior newsroom staff including their Deputy Editor. Then new media darling Vice axed both London-based foreign correspondents and another 18 people in the UK...
Industry Trend of the Week This past week a lot of different reports were released with different but similar emphases like: mobile users won’t pay to block ads or for content, or online news consumption is reaching a plateau. Yet industry commentator Tomas Baekdal makes an important point, most studies being done today are still...
By Brandon Formby, Dallas Morning News Less than two years after shutting down a short-lived paid website, The Dallas Morning News plans to again start charging digital readers for access to online content. DallasNews.com and SportsDayDFW.com on Tuesday moved to a metered model that will allow local digital consumers to read 10 free articles in...