The business platform for digital media

A Cincinnati TV station with a paywalled site is challenging the city’s leading daily newspaper

Aug 27, 2015
Piano news

E.W. Scripps Cincinnati’s TV station WCPO, an ABC affiliate and Piano Client using our VX platform, put up a hard-paywall on its site in Jan. 2014 and is one, if not the first, TV broadcaster to charge for some of its separate online reporting. Scripps CDO notes that the breadth of news quality has ticked upwards, resulting in better broadcast coverage. Also, it appears that the WCPO site has overtaken Gannett’s Cincinnati Enquirer in terms of page views although the station also views Facebook and other forms of social media competitors as well.

Read the entire article on Nieman Journalism Labs.