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Are Ad Metrics Shifting?

Nov 05, 2015
Knowledge Base

Page views have always been king on the Internet, they reveal how much interest there is in your website and how much you could charge for advertising. Unfortunately people invented ‘bots to drive up PVs, thus skewing readership numbers and artifically inflating CPMs. Therefore it’s a relief to see that a basic Piano tenet, time spent on a page, or as it’s now termed, engagement, is finally becoming a basic and real metric.

Read more on Piano’s Industry Insights, available now.