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Piano is sponsoring Digital Media Strategies 2016 conference in London and our CRO, Peter Richards, is in attendance. In addition to meeting with colleagues and clients he is going to some very interesting presentations.
On Monday The Atlantic share some learnings and strategies they are using to grow audience. The magazine and digital property is focused on “audience first” (as opposed to digital or mobile first). There are a lot of new dynamics to address with mobile page views now at 53% and 10% of visitors going to the homepage! A few of their new strategies include doubling down on data, reorienting their offers around around audience and re-imagining how they incorporate video. Current publisher nemesis Ad blocking is an issue, and the publication is in test mode, offering users with ad blocking software enabled the opportunity to register for a free newsletter or subscribe to the magazine in order to access content. This is in line with what Forbes and GQ are doing.
Peter will be at the conference until Wednesday evening, if you would like to meet with him, please send us an email and we’ll arrange a get together.
Piano’s Chief Revenue Officer Peter Richards is going to be attending Digital Media Strategies 2016 in London next week. Now in its fourth year, Digital Media Strategies has become the key event for addressing the big-picture challenges facing the industry, focusing not on PR pitches, but instead on honest, in-depth case studies which go deeper than the surface trends. Peter would be happy to meet for a coffee during the event and talk about how Piano’s innovative user segmentation and business rules engine is being used by Time Inc., NBC Universal and others. Piano eliminates the technical hurdles so publishers can focus on what they do best — build great brands, dedicated audiences and sustainable revenues. If you would be interested in meeting with Peter, please send him an email.
Piano’s David Restrepo is at the Code/Media conference in Dana Point, CA and listened to ESPN chief Jon Skinner talk about the future of ESPN. Apparently, David says, ESPN is working on getting its channels on more OTT streams across the web. He noted that Skinner said the customer won’t get just ESPN, but a “skinny bundle” that would include some other Disney channels.
ESPN President Jon Skinner at the Code/Media conference
David also had the opportunity to see Vice’s Shane Smith participate in a discussion about starting up a new cable TV channel called Viceland. Smith told the audience he thought it was a pretty great time to be starting a new channel as quality content is dominating user engagement.
David also sent this photo of a band playing (he didn’t say who) that was sponsored by Vevo. Turns out that Vevo could soon jump into the subscription race. CEO Erik Huggers told the crowd that a “more premium” subscription product is something that he’s mulled since taking the helm of the music video portal last April and that a fully ad-supported model is not sustainable in the long run.
We are excited that Piano’s Director of North American Sales & Business Development David Restrepo will be attending the code/media (#codemedia) conference, part of Vox Media’s re/code events, in Dana Point, CA starting tomorrow! This is an incredible conference with a lot of top media executives in attendance and plenty of interesting industry learnings to be shared. We welcome the opportunity to meet any of you who are also going. If you are interested in setting up a meeting with David, please send him an email.
MeasureCamp, to those in the know, is an “unconference” dedicated to data and analytics and has a worldwide following. Piano’s Lead Data Scientist Roman Gavuliak helped bring MeasureCamp to the Slovak Capital, Bratislava, last week so the burgeoning community of data analysts and scientists plus developers who rely data, could get together and share their experiences with each other and other interested parties.
All MeasureCamps start out chaotically as organizers and participants agree on a program, find rooms and kick off sessions. Piano wasn’t the only sponsor, Google and Telekom sponsored sessions as well. Many local Slovak marketing agencies and product developers from the best online dev shops shared their lessons learned, tools and processes and best practices. Roman led a session on various data sources and alternatives to the ubiquitous Google Analytics.
At the end of the day, when all the 30 minute sessions had expired, the Afterparty got swinging and, as those who are familiar with Slovak party habits, it wasn’t over until the wee hours of the morning.
MeasureCamp was a huge success and Piano was proud to sponsor this initial effort. The sessions were great for enlightening local developers, analysts, data scientists and will naturally contribute to improving the quality and utilization of data for software companies worldwide.
Since Piano is so heavily involved in big data and analytics, we were super excited to see the interest generated by the “unconference” and hope that there will be more Slovak MeasureCamps in the future.
You can read more on the Bratislava’s MeasureCamp Facebook page.