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Piano Sponsors first-ever Slovak MeasureCamp

Feb 12, 2016
Analytics

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MeasureCamp, to those in the know, is an “unconference” dedicated to data and analytics and has a worldwide following. Piano’s Lead Data Scientist Roman Gavuliak helped bring MeasureCamp to the Slovak Capital, Bratislava, last week so the burgeoning community of data analysts and scientists plus developers who rely data, could get together and share their experiences with each other and other interested parties.

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All MeasureCamps start out chaotically as organizers and participants agree on a program, find rooms and kick off sessions. Piano wasn’t the only sponsor, Google and Telekom sponsored sessions as well. Many local Slovak marketing agencies and product developers from the best online dev shops shared their lessons learned, tools and processes and best practices. Roman led a session on various data sources and alternatives to the ubiquitous Google Analytics.

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At the end of the day, when all the 30 minute sessions had expired, the Afterparty got swinging and, as those who are familiar with Slovak party habits, it wasn’t over until the wee hours of the morning.

MeasureCamp was a huge success and Piano was proud to sponsor this initial effort. The sessions were great for enlightening local developers, analysts, data scientists and will naturally contribute to improving the quality and utilization of data for software companies worldwide.

Since Piano is so heavily involved in big data and analytics, we were super excited to see the interest generated by the “unconference” and hope that there will be more Slovak MeasureCamps in the future.

You can read more on the Bratislava’s MeasureCamp Facebook page.

 

Piano holds Digital Strategies Workshop in Bogota

Feb 10, 2016
Events
Kweli Washington listens to a question at the Piano Digital Strategies Workshop

Kweli Washington listens to a question at the Piano Digital Strategies Workshop

Bogota, Colombia, Feb. 10, 2016 – Almost 40 top Colombian digital news media executives attended a Piano workshop today on developing premium product strategies. The main focus of the workshop was showing the group how to approach and ask their audiences to pay for access to content on both desktop and mobile. In attendance were executives from top national Colombian news sites, specialized publications and top regional sites, including those from Medellin, Cali, Bucamaranga, Cartagena and other cities from the interior of the South American nation.

The executives gathered at the Bogota headquarters of the Colombian newspapers association, Andiarios, for an all-day session led by Piano’s Global Director, Talent & Culture Kweli Washington, who informed the group about global revenue trends in digital media and the need to develop alternatives to advertising-based revenue.

With these trends in mind, several Colombian publishers requested anonymous audience analyses to identify characteristics within their website audience consumption patterns with an eye to designing new commercial strategies tailored to the opportunities afforded in each case.

Kweli also talked about how declining CPMs, the spread of ad blocking software and successful subscription strategies have made it incumbent upon publishers to begin to, or re-evaluate alternatives to their digital business models, most of which are based entirely on advertising.

Later, Piano’s Latin American Sales Director, John Reichertz, addressed the gathering, stressing the need to urgently confront the challenge posed by the smartphone “revolution.” Just as the Internet drained revenue from print publishers’ coffers earlier in the decade, mobile is now undercutting existing digital business strategies, further impairing revenue streams.

According to Andiarios, Colombian publishers reported that about 50% of their overall digital traffic comes from smartphones, a percentage that is growing daily. Nevertheless, mobile traffic, like most mobile traffic worldwide, generates only a small fraction of overall digital revenue.

Reichertz also demonstrated the cutting-edge sales and marketing capabilities of Piano VX, the SaaS commerce-for-content platform and Composer, Piano’s sleek new drag and drop interface that lets publishers create tailored experiences for different audience segments and produce personalized offers to specific audience segments like mobile or search and social referral traffic.

Piano would like to thank all those who attended the workshop for their time.

Piano at the Business Information & Media Summit

Nov 11, 2015
Events

Our Director of Sales for North America, Meghan Wright, is in Ft. Lauderdale, FL today through Friday attending the BIM Summit. If you would like an opportunity to meet with Meghan while she’s there to discuss Piano VX and how we can help you with monetizing your online content, please drop her and email.

Funke Media Group’s Bergedorfer Zeitung rolls out Piano Platform

Sep 15, 2015
Events

Building upon our success from last week, Piano is super excited to announce that Germany’s third largest publisher, Funke Media, has launched Bergedorfer Zeitung on our platform. Piano is going from strength to strength as more and more publishers realize that their readers, those who love their newspapers and magazines, are going to be the real saviors of the industry. It’s nice to see publishers embracing this concept again. Below is Funke’s press release in German.


 

FUNKE MEDIENGRUPPE baut ihre Bezahlangebote im Internet aus

ESSEN / HAMBURG, 11.09.2015. Die FUNKE MEDIENGRUPPE erweitert ihre Bezahlangebote für Nachrichtenportale im Internet und treibt damit ihre digitale Vertriebsstrategie voran: die zu FUNKE gehörende Bergedorfer Zeitung / Lauenburgische Landeszeitung in Hamburg ist mit einer Paywall gestartet. Zum Start müssen sich die Leser registrieren, ab November wird das Angebot kostenpflichtig. Umgesetzt wurde diese Lösung mit dem Paywall-Anbieter Piano Media.

„Die Erweiterung der FUNKE-Paywall-Infrastruktur soll den Vertrieb unserer digitalen Inhalte weiter optimieren“, sagt Jochen Herrlich, Geschäftsführer von FUNKE DIGITAL. „Wir haben gelernt, dass datengesteuerte und zielgruppen-affine Paywall-Lösungen deutlich besser auf die Kundenbedürfnisse zugeschnitten sind. Mit der Technologie von Piano haben wir gute Voraussetzungen, unsere Paywalls sukzessive zu optimieren und auf das individuelle Kaufverhalten unserer Nutzer auszurichten“, sagt Jochen Herrlich.

In der FUNKE MEDIENGRUPPE verfügen zudem die Angebote vom Hamburger Abendblatt, dem Braunschweiger Zeitungsverlag, der Berliner Morgenpost und der Mediengruppe Thüringen über bezahlpflichtige Inhalte. „Wir vertreiben unsere redaktionellen Inhalte über zwei Wege: zum einen Markengebunden über Paywalls, Apps und ePaper, zum anderen über markenungebundene Angebote wie Readly, Blendle, iKiosk oder Sharemagazines“, erläutert Jochen Herrlich.

Mit der Einführung der Bezahlangebote bei der Bergedorfer Zeitung / Lauenburgische Landeszeitung wird die Paid-Content-Strategie, die das Hamburger Abendblatt bereits erfolgreich verfolgt, fortgeführt.

Im Zuge der Einführung der Bezahlangebote wird die Zahl lokaler und regionaler Beiträge auf dem Portal deutlich steigen. In den ersten zwei Monaten müssen Nutzer für den Zugriff kein kostenpflichtiges Abo abschließen, sondern können sich unverbindlich einmalig registrieren. Ab dem 1. November ist der Zugriff für alle kostenpflichtig. Die Nutzer können dann zwischen folgenden Angebots-Paketen wählen: Ein Tagespass kostet 0,99 Euro, ein Monatsabo 9,99 Euro, ein 3-Monatsabo 26,99 Euro und ein Jahresabo 99,99 Euro. Print- und ePaper-Abonnenten erhalten das Monatsabo zum Preis von 5 Euro.