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Industry Insights: Apple Pay is coming to mobile websites

Mar 31, 2016
Industry Insights

Industry Trend of the Week
Flying under the radar but with tremendous potential for publishers was Apple’s announcement this week that they plan to extend Apple Pay, their service that lets shoppers complete a purchase on mobile apps with their fingerprint rather than by entering credit card details, to websites later this year. With more and more readers shifting to mobile to consume media and publishers increasingly reliant on subscriber revenue, a “one-touch” solution, albeit with a steep processing fee, that has access to hundreds of millions of credit cards, could be hugely beneficial to those seeking to monetize mobile users.

Story of the Week
Expanding Apple Pay to websites could help solve a problem for news orgs seeking subscribers on mobile
With Apple Pay coming to mobile websites, online publishers could be huge beneficiaries. With more readers using mobile, publishers being increasingly reliant on subscription payments and the burden of typing in payment info on a mobile device, a one-tap payment connected to an Apple account is a huge advantage over most currently popular payment methods. Keep reading

Industry Insights: Will distributed content kill the ad-driven revenue model?

Mar 24, 2016
Industry Insights

Industry Trend of the Week

Distributed content is still hot. Apple News, Facebook’s Instant Articles and Google’s AMP are driving traffic, revenue and subscriptions. Libération’s CTO talks about how his company is benefiting from distribution on Facebook; NowThis killed their homepage and is using different platforms to target different audience segments; and the Washington Post’s MD for digital explains why the paper distributes everything to Instant Articles. Could distributed content be the final stake in the heart of the ad-driven revenue model?

Story of the Week

Are We at a Tipping Point Against the Dominance of Ad-Supported Journalism?
A year ago, the media industry thought it had finally made it out of the woods with digital advertising revenue steadily increasing. Fast forward a year and it turns out the celebration was premature – digital ads do not generate enough revenue so publishers are again looking to their users for subscription revenue. Fortunately audience segmentation tools that let publishers offer tailored user experiences, like Piano’s VX, are going a long way towards driving increased subscription revenue.

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Industry Insights: Apple ups ante in distributed content fray

Mar 17, 2016
Industry Insights

Industry Trend of the Week
Apple upped the ante this week, announcing they would let almost anyone publish via RSS feed into their Apple News app. The company hopes that the exponential increase in content will drive advertising revenue and diversify its income from just hardware and software. With Google introducing AMP and Facebook also allowing any news organization to publish directly to Instant Articles, the distributed platform game has gotten really interesting. Will the homepage even be necessary in five years?

Story of the Week
At The Dallas Morning News, becoming truly digital means starting over
The DMN was stuck in the ’90s and they knew it, so they brought in consultants, broke into teams and dissected the newspaper from top to bottom to discover what they would need to do to get the paper into the digital era. The result should be pretty remarkable as the paper prepares to re-launch itself while still producing a daily product. Keep reading

Industry Insights: Facebook, the publisher’s friend or enemy?

Mar 09, 2016
Industry Insights

Industry Trend of the Week

Piano sponsored the Digital Media Strategies 2016 in London this week and the most talked about topic was how consumption habits are changing – where people are reading and how they are engaging with content. Facebook’s Instant Articles, Google’s AMP and Apple News are all pieces figuring into this new puzzle, but there are other pieces too, like lock screens on people’s phones as the new “home page” for content pushed from Snapchat Discover or similar apps. The landscape is evolving quickly and media businesses will have to stay on their toes to keep up and retain their users and influence.

Story of the Week

Facebook is eating the world

This thoughtful essay by Emily Bell, the Director at the Tow Center for Digital Journalism at The Columbia Journalism School talks about how the rise of distributed platforms – Facebook’s Instant Articles, Apple News, etc. – are affecting journalism and what it could mean down the line for those in the news business. Keep reading