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Tinypass was selected as one of the country’s most innovative content technology companies by the Software & Information Industry Association (SIIA), the principal trade group for the software and digital content industries, and our CEO, Trevor Kaufman presented to a group of more than 300 leaders from B2B media companies, publishers, and information services providers at the SIIA’s flagship Information Industry Summit in New York City on January 30th. See http://www.siia.net/iis/2014/ for details on the event.
The Software & Information Industry Association is the leading trade group for companies involved in the creation and delivery of business information. Each year the SIIA selects and then spotlights the most innovative new content creators, aggregators and technology vendors that are transforming the information industry. Tinypass is thrilled to be a part of the SIIA’s Class of 2014 winners
As we all spend more time consuming digital content it only makes sense that we should be able to give the gift of digital content to friends and family. Beginning today, thanks to the input of our publisher community and the work of our crack development team, all Tinypass Paywall publishers have the ability to offer their premium content as a gift. In the example below, a visitor would select which pricing option they would like to give – a publisher can present up to three pricing options – and the date that they would like their gift delivered.
The recipient and gift giver’s email are added along with a personal message and payment information and the gift of digital content is complete. With Tinypass its never been easier to give the gift of great digital content!
At Tinypass we are always on the lookout for innovative partners that can help us in our mission to support great quality content online while also making it as efficient as possible for consumers to support the voices that they value. With that in mind, we are excited to be launching a new partnership today with payments innovator Dwolla.
Dwolla is a payment network that allows any business or person to send, request and accept money. Over the past several years, Dwolla has built its own secure network that enables payments direct from an individual’s bank account to any participating vendor, in the process, eliminating costly credit card fees. For Dwolla-based content purchases, Tinypass transaction fees will be as low as $0.25 per transaction, or free for transactions of $10 or less.
For those individuals without a Dwolla account, Tinypass has also integrated with Dwolla Credit, which allows individuals to make instant purchases without needing to have existing funds in a Dwolla account or use a credit card. Users can shop, sign-in, place an order and pay it later. Buyers simply need to use their Dwolla account to pay off their Dwolla Credit balance each month, free of charge.
Just as we are always on the lookout for fellow innovators, so to is Dwolla, and we are proud to be a part of Storefront, the amazing group of over 40 handpicked merchants that Dwolla is launching with today. As partners like Dwolla emerge that can help us better serve content creators and consumers alike, we will continue to refine our platform and add to our products. See https://www.dwolla.com to learn more about our newest partner.
As our publisher community continues to grow, so too does innovation around the Tinypass platform. The latest leap forward is courtesy of ModernMethod (MM) – www.modernmethod.com – the independent web publishing company behind Destructoid – video games, Flixist – movies, Tomopop – collectible toys, and Japanator – anime/manga. Owned and operated by Thomas Lackner and Yanier “Niero” Gonzalez, the network of sites attracts more than 4 million unique readers every month.
We began speaking with Niero and his team earlier this year about using Tinypass to help establish an alternative revenue stream and user experience for his audience. Rather than churn out content for the sake of pageviews, Niero and company sought to focus on quality. And the path to supporting quality content, as Niero notes below, didn’t involve more advertising, rather it required a new business model.
“Last summer, we discovered that 36% of our sponsors’ ads were being blocked. (Modern Method is not alone in making this discovery – check out http://nyti.ms/17mp3Bt regarding ad blocking.) The eventual removal of flashy ads would mean downsizing our writers or worse.
Our solution is HUGE: A patron program with “leaky benefits” for every reader. Members get no ads, better contests, private perks. All readers get more videos & stories by proxy, but members get the spotlight: direct chats with the editors, live.
The math is compelling: it can take roughly 3,000 people* viewing ads to match the contribution of 1 membership. Your membership can make a huge difference.”
*That’s 3,000 people visiting an average of 2 pages, or 6,000 pageviews multiplied by 3 ads, which make 18,000 impressions. The national average for network ads is $1 per thousand, minus commission, but we don’t have sponsors for 100% of our readers. Many country origins go unsold or for pennies.
HUGE membership can be purchased for either $2.99 per month or $29.99 for the year. To learn more about the program and to see how Niero shared the news with his community check out http://www.destructoid.com/membership_signup.phtml.
One of the challenges for Tinypass was creating a paid premium environment that would apply to a network of sites rather than just a single property. The combination of our API along with some custom development and design from the ModernMethod team enables a paid member of any one MM site to enjoy premium access to all four sites without having to create separate accounts. With Tinypass in place, Niero’s readers really are in charge of “a HUGE experiment in independent publishing.”
Today, expressing and sustaining a point-of-view that isn’t necessarily consistent with that of the mainstream media is a reality thanks to powerful, low cost digital tools. Those in the know call it going over-the-top (OTT). Rather than deliver video and audio content via a traditional multiple system operator (MSO), i.e. a cable company, content owners use the same broadband pipes to deliver content straight to their fans. Viewers are then free to watch their favorite content when and where they want to on the device of their choice – Internet-connected televisions, computers, tablets, and smart phones.
Former Congressman and Presidential candidate Dr. Ron Paul – see http://en.wikipedia.org/wiki/Ron_Paul for a full bio – has chosen to connect with his legion of like-minded libertarians via The Ron Paul Chanel – see http://www.ronpaulchannel.com.
The channel, which launched August 12th, will air original programming several times a week and will be available to subscribers live or on-demand. Subscriptions will cost $9.95 per month and provide subscribers with direct access to Dr. Paul and a diverse array of guests.
An email promoting the launch of the channel laid out Dr. Paul’s vision for his new platform:
“The Ron Paul Channel will be a platform for the truth that you won’t hear anywhere else. We’ll feature the boldest, most fearless patriots in our movement and bring you the news and information everyone else is afraid to cover. We won’t play favorites, we won’t be influenced by advertisers, and we won’t be censored. The Ron Paul Channel will be OUR channel!”
Tinypass is thrilled to play its part in helping to ensure a diverse media landscape. Check out http://www.ronpaulchannel.com/video/ron-paul-trailer for a preview of what Dr. Paul’s new venture has in store.