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A number of us from Tinypass had the good fortune of attending the Digiday Publishing Summit in Key Biscayne last week. As always, the quality of the conference – from the attendees, to the presentations, to the one-on-one breakout sessions – was first-rate. So it was only appropriate that our CEO, Trevor Kaufman, used the occasion to introduce our new enterprise offering for premium publishers, Tinypass VX.
Tinypass VX is the result of our extensive work partnering with leading media innovators to introduce the concept of “value exchange” business models to online publishing. Unlike online display advertising which treats everyone the same and asks nothing of an audience, value exchange models, with the help of big data, segment audiences and present different users with different value exchanges to enter into, i.e. an exchange of attention, data, and/or money, in return for access to content.
As is the case with ad models, rolling out value exchange models requires a set of tools. Our new API addresses everything needed to realize these new business models and their associated revenues, including:
- User Experiences
- Business Rules
- Multi-platform Usage: Web, Mobile Web, In-App
- Software Integration
- Subscriber Management
- Tax & Accounting
Continuing our push of integrating with leading digital content platforms, Tinypass now offers a pay per view (PPV) solution for live broadcasts powered by Toronto-based OnyxServers. Onyx provides an intuitive platform for setting up, managing, and delivering live broadcasts and hosted videos using its fast Media Delivery Network (MDN) and the latest in streaming technology.
OnyxServers and Tinypass provides a cross platform live broadcasting and paywall solution that works across all major devices. Additional advantages include:
- No need for content owners to create merchant accounts as Tinypass handles all aspects of payment processing.
- Offering limited time access or recurring subscriptions.
- Accepting payment using all of the major credit cards, PayPal, Amazon Payments, or even Bitcoin.
- Managing user accounts via Tinypass.
- Generating detailed analytics on broadcasts, revenue, conversion rates, etc.
- Protecting broadcasts from theft using OnyxServers security measures.
- Allowing viewers to “gift” content to family and friends, and offer discounted trial periods.
A step-by-step guide to getting up and running with Onyx and Tinypass is available here.
In addition to Visa, Mastercard, American Express, Discover, PayPal, Amazon Payments, and Dwolla, Tinypass content transactions can now be made using Bitcoin. We have partnered with Coinbase, a leading provider of online Bitcoin accounts and transaction services, to make the emerging, open-source, digital currency available to publishers and consumers alike.
By combining Bitcoin’s low-cost basis with Tinypass’ innovative ecommerce platform for digital content, publishers will be able to introduce online business models that previously were not tenable. We are excited at the prospects and look forward to innovating with the Tinypass publisher network.
If you can copy and paste then you can charge viewers to watch your own on-demand video, pay-per-view movies, playlists of video, or live-stream events.
Click the logos above to find step-by-step guides for each of our video hosting partners. For any of these integrations you’ll need a Tinypass publisher account and an account with the video hosting provider you decide to use.
Even if you use another video hosting service, don’t worry – we have a few tricks for you to use Tinypass with most video hosts – and more integrations with video platforms are on the way!
Tinypass users can now pay for their premium content using Amazon Payments. In keeping with our philosophy of making paying for content on the open web as easy as possible while giving our customers the choices they desire, Amazon Payments joins PayPal, Dwolla, and the four major credit cards as payment options available via Tinypass.
Needless to say, payment methods that don’t require entering a card number are particularly popular with online buyers. With more than 215 million active worldwide accounts, we believe that Amazon Payments will prove to be a particularly popular way for Tinypass users to experience friction-free purchases of digital content.