The business platform for digital media

Time Magazine launches Metered Paywall with Piano’s VX

Sep 09, 2015

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Piano is excited to add the the world’s largest newsweekly magazine, Time, to the roster of world-class publications using Piano VX to power their online monetization efforts.  The magazine was founded by the legendary Henry Luce in 1923 and was the first newsweekly magazine in the US. Almost 3.3 million people weekly read the magazine, placing it only behind People Magazine in Time Inc.’s stable of publications.


Piano Tapped By America Television to Monetize its Video Streaming Offering, America TVGO

Sep 08, 2015
Piano news

Peru’s biggest broadcaster chooses Piano’s VX platform to monetize international online video streaming across all platforms including desktop, mobile and apps

Read this Press Release in DeutscheEspañol, Português

New York (September 8, 2015) –Piano, a digital content monetization and audience intelligence platform for publishers and media companies, announced today that America Television, Peru’s biggest broadcaster, has chosen Piano’s VX platform to monetize its international online video streaming platform America TVGO. America TVGO enables audiences outside of Peru to view America Television programming including news broadcasts, local entertainment and domestic sports or Video on Demand (VOD) on their desktops and mobile devices. The deal follows Piano’s recent selection by NBC Sports to monetize their digital stream of the Tour de France.

“We wanted a solution that would allow us to quickly monetize our international audience through our existing OTT platform, America TVGO,” said America Television’s Head of Digital, Jose Hernandez.  “With Piano’s VX platform we’ve been able to implement a powerful and exceedingly consumer friendly subscription and payment layer while gaining a deeper understanding into what appeals to our overseas viewers through Piano’s analysis tools.”

America Television is the first Peruvian media company to monetize online content. The company is among South American pioneers who have started using online subscriptions, a method that has been widely adopted by both publishers and broadcasters in North America and Europe. America Television’s web sites have a monthly audience of nine million unique browsers, 35 million pageviews and 15 million reproductions of videos. The new service aims at the international market, beginning with the United States. Piano’s Issue entitlements and subscription technology resides in front of any content served to viewers, maximizing content security.

“Broadcasters are increasingly looking for effective ways to monetize their content across the fast growing audience of cord-cutters who are eschewing traditional cable and satellite providers,” said Piano CEO Trevor Kaufman.  “We are incredibly excited to have been selected by America Television to power their paid digital TV offerings and look forward to helping them further develop their OTT business.”

Piano clients include NBC Universal, Time Inc., The McClatchy Company, The EW Scripps Company, The Postmedia Network, News Corp. and IBT Media.  Recent launches have included CNBC Pro, the Tour de France, Russia Direct and Real Simple magazine.  Additionally, more than 1,200 other news and media providers around the world, both Omni-channel and digital only, depend on Piano’s SaaS platform to manage their paid content and subscription offerings across the web, apps, and physical media.

America Televisión is the leading broadcaster in the Peruvian market reaching more than 3 million households every day through its open air service with programs that top the ratings throughout the day. With America TVGO, the broadcaster aims to deliver content that is appealing to the millions of Hispanics in the United States, including almost a million expatriate Peruvians. Access to America TVGO is available here:


About Piano

Piano, headquartered in New York City, is a SaaS company specializing in advanced media business processes and online commerce optimization software. Newspaper publishers using Piano SaaS software include:  McClatchy, M. DuMont Schauberg, Postmedia Network., Verlagsgruppe Passau, Digital First Media, News Corp., DC Thomson, Agora S.A.,. Magazine publishers using Piano SaaS software include: Time Inc., Slate, Newsweek, Rodale, Hearst, Science Magazine; Broadcasters include: CNBC, NBC Sports, AmericaTV and Cox; B2B publishers include: Greentech Media, bne-Intellinews. For more details see

For more information, please contact:
Katy Saeger or Peter Epstein
Harmonica / Piano or
+1 310-597-2337 or +1 323-251-3567


Subscribe to Industry Insights to learn something new!

Sep 04, 2015
Industry trends

My name is David Brauchli and I have been working in the paid content industry since its infancy. Before the industry was born though, I was a photojournalist with the AP, Reuters and others, so I’m familiar with how difficult it is to produce content and how hard it is to get paid for it.

What I find fascinating about the news business now is just how much more news there really is and how great news always seems to find its way out, whether its Seymour Hersch reporting about the abuse of power in the New Yorker or Ami Vitale taking photographs for National Geographic about disappearing Rhinos or really great audio like Serial.

I follow a lot of news because I’m a news junkie and, I follow what’s going on in the industry obsessively because it’s vital to how Piano reacts to where the market is going. At Piano, we have an amazing client services team who listen to our clients and accommodate their needs. However, part of what makes us great is the ability to anticipate our clients’ needs so we can create incredible software that they didn’t even know they needed, until they demo it. And part of the way we do this is by keeping up with the industry.

Every Thursday I put out a small newsletter called “Industry Insights,” articles that I’ve curated from my weekly reading. I point out trends that the industry is obsessing over (summer 2015 the overriding concern is…. Adblocking!) and link to the most interesting article on that subject in the past week. I also link to one article that I think you absolutely should read if you don’t have time to read anything else because you’ll gain important insight into where the industry is headed. And finally, I have a couple of links to articles that I posted the previous week that readers of Industry Insights clicked through to the most.

If you’d like to subscribe to industry insights, please send me an email and I’ll make sure to add you to my list.

Piano’s CEO Trevor Kaufman interviewed by Business Insider

We are pretty excited about how things are going at, we have incredible software, an amazing team and a really long view of the industry. In this article by Business Insider’s Lara O’Reilly Piano’s CEO Trevor Kaufman talks about what’s great about Piano and where the industry is headed. If you have five minutes and want to learn more about our the philosophy driving Piano then make sure to give it a read,  it will be time well spent.

A Cincinnati TV station with a paywalled site is challenging the city’s leading daily newspaper

Aug 27, 2015
Piano news

E.W. Scripps Cincinnati’s TV station WCPO, an ABC affiliate and Piano Client using our VX platform, put up a hard-paywall on its site in Jan. 2014 and is one, if not the first, TV broadcaster to charge for some of its separate online reporting. Scripps CDO notes that the breadth of news quality has ticked upwards, resulting in better broadcast coverage. Also, it appears that the WCPO site has overtaken Gannett’s Cincinnati Enquirer in terms of page views although the station also views Facebook and other forms of social media competitors as well.

Read the entire article on Nieman Journalism Labs.