The business platform for digital media

Piano Expands Team, Hires Slovak Tech Evangelist and Senior Software Architect

Jan 20, 2016
Piano news

New York, Jan. 20, 2016 – Piano, the world’s leading provider of e-commerce SaaS software to media companies, has added to its team in Bratislava, strengthening its Technology and Product Development capabilities with the hires. Piano’s platform includes the Web’s most sophisticated visual segmentation engine and audience analysis tools and is deployed by more than 1200 websites worldwide.

Ivan Debnar, the founder of Slovakia’s largest search engine Zoznam and founder of the Bratislava Startup Incubator, “The Spot,” is a digital native. He started Slovakia’s first Internet Café in 1996; created one of the country’s first ISPs before founding and running, Slovakia’s biggest native search engine; and was CTO at Azet, Slovakia’s largest online portal.

Tomi Vanek comes to Piano from Accenture where he was a Senior Software Architect leading projects from The Walt Disney Company, T-Mobile and the US Government’s Web-portal.

Trevor Kaufman, Piano’s CEO said, “I couldn’t be more thrilled about both Ivan and Tomi joining the Piano Team in Bratislava. Ivan has an amazing background and is extremely well connected to both the local and regional IT and startup communities. Tomi has an incredible track record, working as a consultant for Accenture on complex and critical projects for major companies like Disney and T-Mobile. We are extremely excited that they are joining us to help expand Bratislava’s role as Piano’s leading development center for audience data and analytics.”

Piano is a global software firm that resulted from the mergers of New York-based companies Tinypass and Journalism Online and Bratislava-based Piano Media. Piano Media is one of Slovakia’s startup success stories, having started a nation-wide subscription systems for Slovak, Slovenian and Polish newspapers, and then successfully pivoting to focus on subscriptions for individual publications and data analysis.

Piano is now the most deployed e-commerce for content platform in the world. With clients in 19 countries and over four billion page views under management, the company continues to expand its tech development center in Bratislava, hiring talented analysts and developers who are skilled in developing data products. Piano employs more than 110 people, including 80 product and tech developers in its European and American offices.

Piano to launch print magazine covering the media business

Nov 24, 2015
Industry trends

by Joe Pompeo, Capital New York

Even as some publishers continue to contract, 2016 will undoubtedly bring a new wave of journalism startups keen on making a splash in the market.

One such publication being planned is a new print magazine covering the business of media.

The as-yet-untitled magazine is being created by Piano, a company known for developing paid digital technologies for publishers including Time Inc. and News Corp. Its editor in chief will be Patrick Appel, who announced his new gig in a farewell email to employees of Politico, where he served as digital editor of Politico Magazine until Friday.

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Piano Tapped By America Television to Monetize its Video Streaming Offering, America TVGO

Sep 08, 2015
Piano news

Peru’s biggest broadcaster chooses Piano’s VX platform to monetize international online video streaming across all platforms including desktop, mobile and apps

Read this Press Release in DeutscheEspañol, Português

New York (September 8, 2015) –Piano, a digital content monetization and audience intelligence platform for publishers and media companies, announced today that America Television, Peru’s biggest broadcaster, has chosen Piano’s VX platform to monetize its international online video streaming platform America TVGO. America TVGO enables audiences outside of Peru to view America Television programming including news broadcasts, local entertainment and domestic sports or Video on Demand (VOD) on their desktops and mobile devices. The deal follows Piano’s recent selection by NBC Sports to monetize their digital stream of the Tour de France.

“We wanted a solution that would allow us to quickly monetize our international audience through our existing OTT platform, America TVGO,” said America Television’s Head of Digital, Jose Hernandez.  “With Piano’s VX platform we’ve been able to implement a powerful and exceedingly consumer friendly subscription and payment layer while gaining a deeper understanding into what appeals to our overseas viewers through Piano’s analysis tools.”

America Television is the first Peruvian media company to monetize online content. The company is among South American pioneers who have started using online subscriptions, a method that has been widely adopted by both publishers and broadcasters in North America and Europe. America Television’s web sites have a monthly audience of nine million unique browsers, 35 million pageviews and 15 million reproductions of videos. The new service aims at the international market, beginning with the United States. Piano’s Issue entitlements and subscription technology resides in front of any content served to viewers, maximizing content security.

“Broadcasters are increasingly looking for effective ways to monetize their content across the fast growing audience of cord-cutters who are eschewing traditional cable and satellite providers,” said Piano CEO Trevor Kaufman.  “We are incredibly excited to have been selected by America Television to power their paid digital TV offerings and look forward to helping them further develop their OTT business.”

Piano clients include NBC Universal, Time Inc., The McClatchy Company, The EW Scripps Company, The Postmedia Network, News Corp. and IBT Media.  Recent launches have included CNBC Pro, the Tour de France, Russia Direct and Real Simple magazine.  Additionally, more than 1,200 other news and media providers around the world, both Omni-channel and digital only, depend on Piano’s SaaS platform to manage their paid content and subscription offerings across the web, apps, and physical media.

America Televisión is the leading broadcaster in the Peruvian market reaching more than 3 million households every day through its open air service with programs that top the ratings throughout the day. With America TVGO, the broadcaster aims to deliver content that is appealing to the millions of Hispanics in the United States, including almost a million expatriate Peruvians. Access to America TVGO is available here:


About Piano

Piano, headquartered in New York City, is a SaaS company specializing in advanced media business processes and online commerce optimization software. Newspaper publishers using Piano SaaS software include:  McClatchy, M. DuMont Schauberg, Postmedia Network., Verlagsgruppe Passau, Digital First Media, News Corp., DC Thomson, Agora S.A.,. Magazine publishers using Piano SaaS software include: Time Inc., Slate, Newsweek, Rodale, Hearst, Science Magazine; Broadcasters include: CNBC, NBC Sports, AmericaTV and Cox; B2B publishers include: Greentech Media, bne-Intellinews. For more details see

For more information, please contact:
Katy Saeger or Peter Epstein
Harmonica / Piano or
+1 310-597-2337 or +1 323-251-3567


Piano Media + Tinypass = Incredibly Great

Aug 12, 2015
Piano news

It’s impossible to really gauge just how great merging Piano Media with Tinypass is. Sure, there are tangibles, like getting Piano Media’s clients onto the awesome Tinypass VX software or Tinypass getting access to the incredible amount of data that is in the Piano Media warehouse, but the merger really goes beyond that.

A lot of companies, when they merge or one acquires the other, talk about “synergy” and how well they companies mesh. Then the reality of the merger takes place and it’s never quite as fantastic as it seems. However, in rare instances, there IS actual synergy and the two companies fit together like hand-in-glove, and this is the case with Piano Media and Tinypass.

So what’s great? Well, in addition to the tremendous number of clients Piano (as we are now called) has and our incredible software, we have a simply tremendous team.

Seriously, there isn’t one person working at Piano now who doesn’t want to be working for Piano. We have people on our team who have seen that the media industry needed help and have sought out ways to do that.

We have people on our team who have vision about where the future is going, not just the future of our business, but the future future, and are working to bring about that change.

We have people on our team who are incredibly talented at envisioning complex software designs and then coding them to make them happen.

And we have people who listen, people who listen to our clients as they detail what they see as THEIR future, and communicate that to our team so we can help our clients make that happen.

Our team is 100 people strong spread over both sides of the Atlantic and we are all totally stoked to make working with Piano the absolute best experience you will have working with anyone on anything, EVER.

We merged to make the future incredible, awesome, cool, interesting and fun. So if you’re wondering why Tinypass and Piano Media merged, you can stop now.

For more information please see our Press Release.

Tinypass Acquires Swishu

Feb 11, 2014
Press releases

Tinypass is excited to announce the acquisition of NYC-based Swishu, an advanced paywall and subscriber management technology company.  The deal, which brings complementary technology and new clients to the Tinypass platform, enhances Tinypass’ ability to provide publishers and site owners with comprehensive revenue solutions, particularly in terms of digital/physical bundling.  Swishu founder Nathan Goulding will join Tinypass as Vice President of Product Engineering.

You can read the press release detailing the acquisition here –