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This time of year is given over to extended looks about what worked in the the last 12 months and speculation about what will be trendy or happening in the next 12. This year’s issues that stand out from our perspective are: ad blocking, quality content, OTT, user engagement and the remaining relevance of print. This week’s story selections represent those topics with none dominant. And, by the way, Happy Holidays everyone!
Read more about what publishers are discovering in this week’s Piano’s Industry Insights, available now!
As 2015 barrels towards history, conclusions are being drawn by pundits regarding what’s happened in the industry this year and their projections about what the future holds. Ad blocking dominated headlines, thinking, panels, conferences and will, no doubt, continue to receive attention in 2016. The realization that the advertising supported model may not be sustainable going forward has generated a lot of interest in viable alternatives; paywalls and membership programs, to name the two most prominent. Publishers who are mixing and matching revenue models are gaining new momentum while those who do nothing are closing in upon, like 2015, an inevitable demise.
Read more about what publishers are discovering in Piano’s Industry Insights, available now!
Since June, the industry press has been flooded with pronouncements that the media is doomed because of ad blocking software. Turns out that’s not really true, there has been some impact, but not nearly as great as PageFair predicted. What’s become increasingly relevant is how media is incorporating new methods of generating digital revenue, changing business and strategic models, to stay afloat. This trend is applicable to all industry verticals, from newspapers to magazines to broadcast and B2B.
By Benjamin Mullin, Poynter
It has been more than a year since The New Yorker took down its paywall and triggered a frenzied run on its archives. Slate and others compiled lists of The New Yorker’s greatest hits, encouraging readers to take in the magazine’s ruminative nonfiction before the paywall came back up. The whole enterprise savored of an everything-must-go fire sale and less like a bid to build a broad subscriber base.
But when the paywall came up five months later, something strange happened. The New Yorker saw its traffic rise abruptly, with readers flocking to the site and subscribing at a fevered pace. Looking back on the readership spike in March, NewYorker.com editor Nicholas Thompson told Nieman Lab the aftershocks of the so-called “Summer of Free” were unexpected.