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The Economist Partners with Tinypass to Reward Global Decision-makers

Jul 22, 2014

It’s not every day that you come across an enterprise that was founded in 1843, much less one that is thriving some 171 years later and is eager to innovate.  That, however, is exactly the good fortune that we have had in collaborating with The Economist Group’s Media Lab and The Economist Intelligence Unit (EIU).  The EIU is the research and analysis division of The Economist Group, the sister company to The Economist newspaper.  The EIU is charged with helping businesses, financial firms and governments better understand how the world is changing and how those changes “create opportunities to be seized and risks to be managed.”

One way that the unit seeks to understand how the world is changing is by tapping the expertise of its proprietary editorial panel of over 120,000 decision-makers who hail from the world’s largest corporations to innovative new start-ups in 192 countries worldwide.  By participating in periodic online surveys, the panel members help “test new ideas, capture new trends and make insights actionable.”

Redeemer #1In return for participating in the EIU’s survey program, panel members were traditionally mailed a physical book as a reward.  Rather than receiving a physical gift, Ron Diorio, VP of Business Development and Innovation at The Economist, wanted to give panel members the option of receiving a digital download – an eBook, PDF, or audio file – via the Economist Store.  This is where we come in.  The entire rewards program – from the notification of the reward to the delivery of the download – is powered by Tinypass.  To learn more about how we are innovating with some of the world’s largest and most innovative media organizations, drop us a line at