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With summer beginning to take shape here on the East Coast, I wanted to call attention to one of our favorite customers, an influential weekly paper, published continuously since 1885, which covers one of New York City’s most cherished summer getaways, East Hampton.
The Newspaper of Record for East Hampton, The East Hampton Star – http://www.easthamptonstar.com – recently implemented Tinypass in an effort to better monetize the web version of its popular South Fork weekly.
The Star is perhaps best known for its expansive letters to the editor policy which states that every letter to the editor it receives “exclusively, with the exception of those sent anonymously, or those judged to be proselytizing, an invasion of privacy, libelous, or obscene” will be published in the paper, thus making The Star one of the only newspapers in the nation to print all of the letters that it receives.
Notably The Star is not a free weekly, and has long been available for sale in select Manhattan locations as well as at shops and groceries throughout East Hampton and eastern Southampton Town. By using Tinypass to establish a metered paywall on its site, The Star is implementing the sort of common sense business practice that has served it so well over the course of three centuries.