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Industry Insights: Are micropayments the next big thing?

Feb 11, 2016
Industry trends

With the rise of ad blocking, more publishers are considering micropayments as an alternative revenue stream. However, the solution to the primary barrier that deterred publishers from micropayments previously, decision fatigue, has yet to be found. Readers already bothered by tracking software and invasive ads will not spend time deciding whether an individual article is worth paying for. Until digital wallets or some other paradigm defines an easy micropayment standard that eliminates constant decision making, micropayments remain a hopeful dream rather than a real revenue stream.

Read more about what publishers are discovering  in this week’s Industry Insights, available now!