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Industry Insights: The Independent ditches print

Feb 18, 2016
Industry trends

It came as a surprise last week when the owner of the London quality daily, The Independent, announced he was shuttering the paper’s presses and going fully digital. Given the loss of print advertising revenue, declining subscriptions and sinking CPMs, is this really so shocking? Digital is cheaper to produce, there is no paper, no ink; there are no printing presses, no delivery trucks. By dumping print the Indy extends its opportunity to produce quality journalism and if you compare journalism to music, it make sense (from vinyl to MP3s). Let’s hope the Lebedevs are true to their word, reinvest the money they receive from the sale of the Indy’s sister paper i, back into the digital Independent.

Read more about what publishers are discovering  in this week’s Industry Insights, available now!