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Magazines Are Increasingly Experienced Online

Oct 27, 2014
Industry trends

MPA
Introduced in September 2014 by The Association of Magazine Media, Magazine Media 360° is a new industry metric that captures demand for magazine media content by measuring audiences across multiple platforms and formats, including print/digital editions, websites and video.  The Magazine Media 360° reports rely on data from leading third-party providers and currently covers 150 magazine media brands from 31 companies, representing 95% of the reader universe.

Released on October 22nd, the initial Magazine Media 360° findings show a more than 10% year-over-year increase in consumer demand for magazine media across platforms (please see below).

Magazine Media 360 Audience Mix
From our perspective at Tinypass, the evolving composition of the audience mix, i.e. the formats in which people are choosing to consume their magazine content, is of particular interest.  As a percentage, print and digital edition consumption fell by 8% while consumption on the web – desktop, laptop, mobile, and video – was up 22% over the previous 12 months and now accounts for a third of all magazine content usage.

Built to support premium publishers on the open web, while also being architected to interact with physical fulfillment operations, Tinypass is uniquely positioned to help the magazine industry maximize its profits in this quickly changing media landscape.  If you are interested in learning more, please drop us a line at [email protected].