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Industry Insights: what publishers are discovering about digital

Dec 03, 2015
Industry trends

Since June, the industry press has been flooded with pronouncements that the media is doomed because of ad blocking software. Turns out that’s not really true, there has been some impact, but not nearly as great as PageFair predicted. What’s become increasingly relevant is how media is incorporating new methods of generating digital revenue, changing business and strategic models, to stay afloat. This trend is applicable to all industry verticals, from newspapers to magazines to broadcast and B2B.


Industry Insights: Quality Content Sells!

Nov 26, 2015
Industry trends

The talk of the Web: How The New Yorker grew its digital audience by focusing on quality

Nov 25, 2015
Industry trends

By Benjamin Mullin, Poynter

It has been more than a year since The New Yorker took down its paywall and triggered a frenzied run on its archives. Slate and others compiled lists of The New Yorker’s greatest hits, encouraging readers to take in the magazine’s ruminative nonfiction before the paywall came back up. The whole enterprise savored of an everything-must-go fire sale and less like a bid to build a broad subscriber base.

But when the paywall came up five months later, something strange happened. The New Yorker saw its traffic rise abruptly, with readers flocking to the site and subscribing at a fevered pace. Looking back on the readership spike in March, editor Nicholas Thompson told Nieman Lab the aftershocks of the so-called “Summer of Free” were unexpected.

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Piano to launch print magazine covering the media business

Nov 24, 2015
Industry trends

by Joe Pompeo, Capital New York

Even as some publishers continue to contract, 2016 will undoubtedly bring a new wave of journalism startups keen on making a splash in the market.

One such publication being planned is a new print magazine covering the business of media.

The as-yet-untitled magazine is being created by Piano, a company known for developing paid digital technologies for publishers including Time Inc. and News Corp. Its editor in chief will be Patrick Appel, who announced his new gig in a farewell email to employees of Politico, where he served as digital editor of Politico Magazine until Friday.

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