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The Boston Globe is doing just that, and it seems to be working. It might be the foundation of a sustainable revenue model for local newspapers.
Is local news worth a dollar a day?
That’s the fascinating question The Boston Globe is now posing to its local readers. It’s a query that should resonate among the press around North America and Europe as well.
Ninety-nine cents has become the golden price of digital media. Ninety-nine cent trial offers are everywhere you look, and $7.99 to $9.99 a month will you everything from Hulu to Netflix to Spotify.
Now the Globe offers a simple proposition: If you want unlimited, cross-platform digital access to our news report, pay a dollar a day.
This isn’t just about pricing. It’s a strategy with several moving parts, building on the foundation of sufficient unique content. The company has gotten better at learning, gaining the courage to price on the fundamentals of analytics and their interpretation.
The ad blocking vs. privacy debate continues to blaze. Under every article these days about the pros and cons of ad blocking are comments that discuss whether blocking online ads is equivalent to theft and if user tracking is ethical. And native advertising is increasingly being scrutinized as some publishers try to hide the sourcing while others are more up front with their audience.
Read more on Ad Blocking on Piano’s Industry Insights, available now!
Ad blocking rears its head again. Perhaps it’s because Axel Springer announced positive results for their combative campaign against users running the software or perhaps it’s because the executives of Eyeo, the company that codes Adblock plus, held a summit in New York with publishing and advertising execs to determine what the best way to go forward is. At any rate, the issue is far from resolved.
Read more on Ad Blocking on Piano’s Industry Insights, available now
Our Director of Sales for North America, Meghan Wright, is in Ft. Lauderdale, FL today through Friday attending the BIM Summit. If you would like an opportunity to meet with Meghan while she’s there to discuss Piano VX and how we can help you with monetizing your online content, please drop her and email.
Page views have always been king on the Internet, they reveal how much interest there is in your website and how much you could charge for advertising. Unfortunately people invented ‘bots to drive up PVs, thus skewing readership numbers and artifically inflating CPMs. Therefore it’s a relief to see that a basic Piano tenet, time spent on a page, or as it’s now termed, engagement, is finally becoming a basic and real metric.
Read more on Piano’s Industry Insights, available now.