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Industry Trend of the Week
BuzzFeed, a new media startup, announced they were going to miss their earnings by half; Mashable chopped most of its news team and is pivoting to video; the media ad-spend is being hogged by Facebook and Google. Even though new media companies have acquired huge valuations and massive reach, they are experiencing the same difficulties that old media has faced, but without the loyalty that old media companies have earned. How they react to these new challenges will go a long way to shaping the media landscape of the future.
Story of the Week
Newsonomics: With new roadblocks for digital news sites, what happens next?
With BuzzFeed missing its earnings targets, has the time come for new media companies to reinvent themselves in the guise of old media companies? Video is big now, but will it be big when VR hits the mainstream? Ken Doctor analyzes whither new media now that these companies are encountering their own headwinds.
Media Websites Battle Faltering Ad Revenue and Traffic
As audience increasingly turns towards social media for content, the ad spend is following, in the first quarter of 2016, 85% of the ad spend will go to Google or Facebook. Also, news is increasingly being consumed in mobile apps, not on the web and so, the transformation of an internet of websites to an internet of mobile apps is no longer the future, it’s here.
Our sales and client services team are attending the NAA mediaXchange conference in Washington DC this week. Drop by booth number 105 just outside the main hall and we’ll be happy to demo our news software, Piano Composer, for you. Piano eliminates technical hurdles so publishers can focus on what they do best – build great brands, dedicated audiences and sustainable revenues.
Visual Rules Platform Allows Media Companies to Define and Create Custom Experiences for Unlimited Number of Unique Audience Segments with No Coding Required
New York, NY, April 14, 2016 – Piano, a monetization and intelligence platform for media companies, announced today the launch of Composer, a visual rules engine that enables personalized experiences and business models for an unlimited number of unique audience segments. Utilizing a simple drag-and-drop interface, Composer empowers clients to quickly define specific audience segments based on dozens of factors, including geography, device attributes, page views, adblocker usage and behavioral feedback, and then deliver personalized experiences to each. These business models can then be multi-variant tested and measured in real time.
Designed for the new generation of data-driven media executives, Composer is the first platform to allow media brands to develop, test, optimize and deploy sophisticated paywall, ad blocking, and other audience experiences with no coding required. Composer integrates seamlessly with publishers’ existing payment, advertising, segmentation and print subscription systems, or with Piano’s existing software suite, to make time-to-market short. With a few clicks, a marketer can, for example, create special offers for UK-based adblock users accessing content from a mobile device; offer a set number of free articles for users who agree to view a specific ad; or provide different subscription options for users based on how they are segmented within a publisher’s existing DMP provider.
“Composer makes it significantly easier for media companies to find and implement the right monetization mix for their audiences based on actual market performance,” said Piano CEO Trevor Kaufman. “By eliminating technology resource costs and delays, publishers can focus on identifying the revenue models that work best for their audience and content. At Piano, we are dedicated to providing digital media businesses with more agility, autonomy, and revenue, and Composer is a substantial way we’re delivering on that vision.”
The Composer launch extends Piano’s leadership position in the content monetization space as the provider-of-choice for the world’s largest media companies. Piano’s more than 1,200 clients include Time Inc., NBC Universal, Hearst, News Corp., Bonnier, The EW Scripps Company, Postmedia Network and IBT Media.
Piano is the digital content monetization and audience intelligence platform for the world’s most sophisticated publishers and media companies. The company’s elegant and powerful enterprise platform includes a commerce tool, a business rules engine and an analytics tool that serve as a complete product suite for managing digital content businesses across desktop, mobile and in-app formats. Piano clients include NBC Universal, Hearst, News Corp, Bonnier, The Economist, The EW Scripps Company, Postmedia Network, Condé Nast and over 1,200 other websites.
by Anthony Ha, Techcrunch
Publisher tools and paywall company Piano is announcing a new tool that could give publishers more freedom to experiment with paywalls and other business models.
The company was created last year from the merger of Tinypass and Piano Media. While the combined organization continues to offer a paywall system for publishers, CEO Trevor Kaufman has said that the issue is no longer a black-and-white — publishers should make money from different users in different ways.
The new Composer tool seems like a direct extension of that idea, offering a drag-and-drop interface where publishers can create different rules that tailor the reader experience to different audience segments.