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Our sales and client services team are attending the NAA mediaXchange conference in Washington DC this week. Drop by booth number 105 just outside the main hall and we’ll be happy to demo our news software, Piano Composer, for you. Piano eliminates technical hurdles so publishers can focus on what they do best – build great brands, dedicated audiences and sustainable revenues.
Visual Rules Platform Allows Media Companies to Define and Create Custom Experiences for Unlimited Number of Unique Audience Segments with No Coding Required
New York, NY, April 14, 2016 – Piano, a monetization and intelligence platform for media companies, announced today the launch of Composer, a visual rules engine that enables personalized experiences and business models for an unlimited number of unique audience segments. Utilizing a simple drag-and-drop interface, Composer empowers clients to quickly define specific audience segments based on dozens of factors, including geography, device attributes, page views, adblocker usage and behavioral feedback, and then deliver personalized experiences to each. These business models can then be multi-variant tested and measured in real time.
Designed for the new generation of data-driven media executives, Composer is the first platform to allow media brands to develop, test, optimize and deploy sophisticated paywall, ad blocking, and other audience experiences with no coding required. Composer integrates seamlessly with publishers’ existing payment, advertising, segmentation and print subscription systems, or with Piano’s existing software suite, to make time-to-market short. With a few clicks, a marketer can, for example, create special offers for UK-based adblock users accessing content from a mobile device; offer a set number of free articles for users who agree to view a specific ad; or provide different subscription options for users based on how they are segmented within a publisher’s existing DMP provider.
“Composer makes it significantly easier for media companies to find and implement the right monetization mix for their audiences based on actual market performance,” said Piano CEO Trevor Kaufman. “By eliminating technology resource costs and delays, publishers can focus on identifying the revenue models that work best for their audience and content. At Piano, we are dedicated to providing digital media businesses with more agility, autonomy, and revenue, and Composer is a substantial way we’re delivering on that vision.”
The Composer launch extends Piano’s leadership position in the content monetization space as the provider-of-choice for the world’s largest media companies. Piano’s more than 1,200 clients include Time Inc., NBC Universal, Hearst, News Corp., Bonnier, The EW Scripps Company, Postmedia Network and IBT Media.
Piano is the digital content monetization and audience intelligence platform for the world’s most sophisticated publishers and media companies. The company’s elegant and powerful enterprise platform includes a commerce tool, a business rules engine and an analytics tool that serve as a complete product suite for managing digital content businesses across desktop, mobile and in-app formats. Piano clients include NBC Universal, Hearst, News Corp, Bonnier, The Economist, The EW Scripps Company, Postmedia Network, Condé Nast and over 1,200 other websites.
by Anthony Ha, Techcrunch
Publisher tools and paywall company Piano is announcing a new tool that could give publishers more freedom to experiment with paywalls and other business models.
The company was created last year from the merger of Tinypass and Piano Media. While the combined organization continues to offer a paywall system for publishers, CEO Trevor Kaufman has said that the issue is no longer a black-and-white — publishers should make money from different users in different ways.
The new Composer tool seems like a direct extension of that idea, offering a drag-and-drop interface where publishers can create different rules that tailor the reader experience to different audience segments.
Industry Trend of the Week
A couple of weeks ago Apple announced they were going to integrate one-touch payments with websites that will have a beneficial impact for publishers selling digital subscriptions. This week Facebook announced some tools that will help publishers more easily interact with their audience. Another important concession by Facebook is allowing Nielsen to measure performance so publishers will be able to analyze what content is connecting with whom within the Facebook walled garden.
Story of the Week
Here are the important announcements for publishers at Facebook’s F8 keynote
Bots, the “save” button, text sharing and live streaming are a few of the announcements Facebook CEO Mark Zuckerberg announced at the annual F8 conference this week that will affect publishers.
Facebook’s new advertising policy opens the floodgates for publishers’ branded content on social
As more publishers increasingly rely on branded content to support ad-revenue, Facebook has taken steps that allow publishers to post branded content and is making tools available to track performance via tags.
Piano’s CRO Peter Richards is attending the FT Digital Media 2016 Conference today and tomorrow. Peter sent back a few observations.
Video and how publishers are embracing it is the main theme to many of today’s presentations. Peter says that it appears linear (broadcast) TV is being disrupted, with BBC Three going completely online. At the same time Vice TV is entering the UK market. So falling revenues and new competitors are forcing broadcasters to assess their strategies. While many are launching streaming, still 80% are watching TV at the time of broadcast.
Peter also learned that the industry is estimating that 70% of all content on the internet will be video by 2019, a remarkable uptick in only three years. Fitting into the mold (or perhaps breaking the traditional mold), Hearst publishing is experimenting with vertical video on Snapchat.
Digital native Refinery 29 has embraced distributed content having enormous success with Snapchat Discover. They are embracing video as well and could actually become an OTT streaming provider within two years. With a 150M unique users, the ability to create a paid premium product exists. For now they continue to monetize via native content.
You can also check out photos from the conference.
Peter will have some more insights from his time at the conference tomorrow.