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Piano Powering Content Monetization Strategy For The Economist

Aug 09, 2016
Press releases

Publisher Utilizes Piano’s Powerful and Intuitive Platform to Drive Engagement and Optimize Digital Revenues Across Desktop, Mobile and In-App Offerings

New York, NY, August 9, 2016 – The Economist just expanded its user engagement and monetization strategy at Economist.com using Piano’s Composer. Composer is part of Piano’s product suite that enables media companies to optimize their digital businesses with higher audience engagement and new revenue.

“The Piano platform offers us a configurable way of implementing personalised subscription messaging to our readers without coding required,” said Mark Brincat, CTO, The Economist. “The ease with which we’re able to test different messaging based on behavioral feedback, geographic location and dozens of other variables provides increased flexibility in our ability to engage our audiences.”

Piano makes creating, managing and testing any kind of content monetization solution a simple, drag-and-drop set up, helping media owners develop fully-featured platforms for all types of digital content, from news articles to video. The Piano platform integrates seamlessly with publishers’ existing payment, advertising, and print subscription systems and allows publishers to make changes in real-time rather than through a lengthy development process.

“For publishers, the difficulty in implementing a successful paid content strategy is there’s no single right way to do it and finding the right formula usually comes only after a great deal of effort,” said Piano CEO Trevor Kaufman. “The Piano platform dramatically streamlines this process, allowing publishers to rapidly test, analyze, refine and implement multiple strategies to find that optimum solution without a lengthy development cycle. We are excited to welcome The Economist as our newest client and look forward to helping them further develop their digital business.”

About Piano

Piano is the digital content monetization and audience intelligence platform for the world’s most sophisticated publishers and media companies. The company’s elegant and powerful enterprise platform includes a commerce tool (Piano VX), a business rules engine (Piano Composer) and an analytics tool (Piano AI) that serve as a complete product suite for managing digital content businesses across desktop, mobile and in-app formats. Piano clients include NBC Universal, Hearst, Bonnier, The Economist, The EW Scripps Company, The Postmedia Network, Conde Nast, Gannett, GateHouse Media, and Grupo Abril and over 1,200 other media outlets.