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Piano’s Industry Insights: Are Distributed Platforms Working?

Jan 28, 2016
Industry trends

Most publishers are now comfortable making their content available on distributed platforms. Some, like the Washington Post, put all their content on Facebook’s Instant Articles while others are more selective and parcel out their content more slowly. Does distributed content drive greater loyalty and by extension, greater revenue? And are the problems, poor metrics and poor monetization, inhibiting publishers from using these platforms? A number of articles look at these issues this week in an effort to gain a greater understanding of where publishers stand with regards to distributed content platforms.

Read more about what publishers are discovering  in this week’s Industry Insights, available now!