Send
The business platform for digital media

Piano’s Industry Insights: How Will Google’s AMP Affect the Industry?

Jan 21, 2016
Industry trends

As Google gets set to launch the Accelerated Mobile Pages (AMP) project next month, publishers are increasingly focusing on page load speed. Those who implement AMP will see a boost in search traffic from Google because their algorithm takes into account load speed when returning search results and those with AMP will load faster than those without. Google is also working with various companies to make sure that AMP pages will properly monetize, something that neither Facebook nor Apple’s walled gardens support. Piano is working with Google to spec out paywall integration with AMP.

Read more about what publishers are discovering  in this week’s Industry Insights, available now!