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Podcasts, Still Hot After All These Years

Feb 27, 2014

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Tinypass helps sell access to all kinds of digital content and one of our recent success stories involves the venerable, at least in Internet-terms, podcast.

Having debuted nearly a decade ago, podcasts have quietly and steadily grown in popularity.  In July of last year Apple announced that its customers had subscribed to more than a billion podcasts in the eight years since the medium’s appearance on iTunes.  And according to Edison Research, the percentage of Americans 12 and older who have listened to a podcast has increased from 10% in 2006 to 26% today, while one in six Americans has listened to a podcast within the past six months, that’s more than 50 million people.

Earlier this year we began working with The Milt Rosenberg Show – – “a daily show that features intelligent, enlivening and thought provoking discussions centered on the world of ideas.”  Milt himself is a professor emeritus at the University of Chicago and the former host of the long-running public affairs program Extension 720.

The team at The Milt Rosenberg Show use Tinypass to sell access to past shows (see below) while also offering select podcasts for free via iTunes, thus benefitting from Apple’s huge distribution to attract new listeners while monetizing hard-core fans direct from their web site.

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