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While ‘open’ Guardian faces financial meltdown, paywalled Times is breaking even

Jan 27, 2016
Industry trends

Screen Shot 2016-01-27 at 09.16.48Well, maybe the old subscription model has more legs than is given credit. In the UK, both the Times and the Sunday Times opted to put up an opaque paywall in 2012 while the Guardian went with the advertising model. Pundits were siding with the Guardian as it piled on page views and offered quality journalism for free. After three years though, there were grumblings from users about invasive ads and tracking software that has given rise to the ad block phenomenon that has dominated industry news since June, 2015.

The upshot? The Guardian lost  £100M in 2015 while the News Corp. publications appear to be profitable. What was once inconceivable in the Guardian’s HQs, a paywall, is now being discussed. Meanwhile the Times is adding for-profit digital subscribers and new low-priced apps to further drive revenue.

Click here to read Dominic Ponsford’s entire article.