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The business platform for digital media

Deploy business models, test, iterate, repeat.

Target audience segments with specific offers, all without writing a single line of code.

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The evolution of the paywall

Targeted experiences and offers, sophisticated business rules, billing, communications, and access control on every platform.

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Count cash, not clicks.

Piano AI is data for publishers, not just for editors: it reveals the traffic dynamics that result in higher advertising and subscription revenue.

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User management, elegantly delivered.

Piano ID breaks down the data silos that keep content companies from effectively analyzing and communicating with their customers.

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Instant business models for content of all shapes and sizes.

Accept payments for content from anywhere in the world. Build your own paywall or pay-per-view business in minutes.

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Innovative clients already on the Go.

  • The Rio Times
  • Civil Eats
  • The Texas Tribune
  • Octotutor
  • Arts at MIT

Just the basics, for the entrepreneur who wants to start today.

Piano Go enables several common business models, including metered and hard paywalls, pay-per-view, and pay-per-post, and subscriptions, any of which you can deploy in minutes. Join the thousands of digital media innovators around the world who have registered for Piano and skipped right to doing business with no red tape.

Want to see what Piano Go is like in action?
We have a site called Market, where you can browse lots of
sites around the world using Piano to monetize their content.
Come check it out and support independent creators!
Explore

Learn how Go works for different publishers

Deploying a metered paywall with Piano is as easy as dropping a Javascript code snippet on the pages of your site and making some basic configurations in our dashboard. If you’re on Wordpress, it’s even easier. Small newspapers have used Piano to launch user-supported businesses around the world, all without writing a single line of code.

It’s very hard for a journal, blog, or magazine to build a viable business based on display advertising alone, because the traffic numbers aren’t high enough. But with Piano, this extraordinarily valuable content can be paid for by the audiences that want it most.

Deploying a metered paywall with Piano is as easy as dropping a Javascript code snippet on the pages of your site and making some basic configurations in our dashboard. If you’re on Wordpress, it’s even easier. Small newspapers have used Piano to launch user-supported businesses around the world, all without writing a single line of code.

Instructional content is prime material for paid access models. Many sites post videos of classes and other instructional material and charge their customers either for access to individual pieces of content or for subscriptions to a library of courses.

User friendly products that get you to monetization fast.

If you can dream it, you can create value exchanges with your users regardless of what media you want to sell or how you want to sell it.
  • Paywall

    The easiest way to charge for access to your site. Build a metered experience, an exclusive premium section, or both. With Piano Go’s Paywall, you can give your customers a personalized site experience that transforms over time. Further, you can manage access across your entire site with ease. Paywall is a fast, light, and powerful Javascript snippet that works on any platform, device, or stack.
  • Video

    Our out-of-the-box integrations with leading OVPs Ooyala, Brightcove and Vzaar make charging for your videos as easy as hitting the play button. If you have an account with any of these OVPs, upload your video file in any format you’d like, add it to Piano and publish with a click.
  • Downloads

    Sell any file of any type up to 250 mb. Share a beautiful sale page with your users, or embed a purchase button directly on your site.

Answers to common questions

  • How do I get started?

    Just create a Piano publisher account. You’ll receive code to put on your pages (or your key to drop into WordPress), and you’ll be in trial mode, where if you like, you can complete three transactions of up to $5 each to test. At any point, fill out your brief Piano application, which we’ll try to approve within 24 hours. Then, you’ll be up and running with your new digital business!

  • Do I need a merchant account?

    Nope! We take care of all that for you, giving you the ability to accept credit cards, PayPal, Amazon payments, Dwolla, and Bitcoin, right out of the box.

  • How do I get paid?

    Thirty days after each transaction takes place, that amount is added to your Available Balance. You then just hit your “Request Payout,” and let us know whether you want to be paid via check, wire, or PayPal.

  • Can you work with my CMS? My video provider? With my unique business concept? I’ve got all sorts of specific questions!

    We maintain a site specifically to answer questions like these: it’s at publisher.tinypass.com. Going there will be the quickest way to learn how to launch your new digital business using Piano.

Learn more in our extensive publisher guide