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As Digital Media Companies Shift Focus from Scale towards Loyalty and Revenue, Piano Achieves Fourth Consecutive Quarter of Record Growth

Apr 03, 2017
Press releases

In Q1, NY-based SaaS business adds Crain’s, Digiday, London Review of Books, Resignation Media, Grupo Expansión, National Geographic, Stratfor, GFR Media, Investor’s Business Daily to who’s who of media client list

New York, NY, April 3, 2017 – For the fourth quarter in a row, Piano is celebrating record revenue growth and accelerating adoption of its unique content monetization platform. Among other functions, Piano’s vertically integrated software suite evaluates and segments digital audiences, tests and deploys targeted offers, and helps convert loyal users into registered and paying subscribers.

Piano’s most recent client acquisitions add to its already significant roster of leading media businesses, including Business Insider, Gannett, Hearst, AOL, Gatehouse, The Economist, and NBCUniversal.

“Digiday is growing rapidly thanks to new premium editorial products and business models,” said Nick Friese, Digiday’s CEO. “We conducted a thorough review of available solutions and conducted a buy vs. build analysis to determine what software approach would provide us the greatest flexibility as we continue to scale. We’re delighted to be partnered with Piano.”

Piano is the digital content monetization and audience intelligence platform for the world’s most sophisticated publishers and media companies. The company’s award-winning, high-performance enterprise platform includes a subscription commerce tool (Piano VX), a customer experience engine (Piano Composer), an analytics tool (Piano AI), and a user management system (Piano ID) that serve as a comprehensive product suite for media businesses across digital platforms.

“Our massive daily audience is our greatest resource and we’re excited to use Piano’s software to cater to those users in new ways,” said Eric Spielman, SVP of Product & Strategy at Resignation Media, which includes flagship brands theCHIVE and The Berry along with a constellation of other websites, apps, and OTT channels. “We picked Piano because of its superior monetization capabilities, built-in testing, and ability to enhance every step of the user journey. With Piano as a partner, we can focus even more of our resources on creating content that matters to our large and growing dedicated audience.”

“It’s an honor to work with so many incredible content companies,” said Trevor Kaufman, Piano CEO. “We started our company five years ago to help companies who were experts in media, but who were underserved by Silicon Valley, with their foundational technical challenges. I’m thrilled with the increasing success of both our clients and ourselves as we put the companies who create the world’s best media back in control of their customer relationships. We see this as just the beginning.”