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Bas Nawijn Joins Piano as Vice President of Sales – Europe

Mar 02, 2018
Press releases

Dynamic sales leader boosts Piano’s European expansion

Amsterdam, March 2, 2018 — Trevor Kaufman, Piano CEO, today announced that Bas Nawijn has been appointed as Senior Vice President of Sales, Europe. Nawijn will lead a growing European business for Piano, building on its position as the preeminent digital content monetisation and audience intelligence platform used by the world’s largest content companies, including prominent UK and European clients like The Economist, Axel Springer, Egmont Publishing, and The Spectator. Nawijn will be based in Amsterdam, working closely with Piano teams in London and Bratislava to build out the company’s European sales and service offerings.

Nawijn joins Piano with a proven track record, having previously been the Director of Sales for the EMEA region at Magento Commerce, a leading provider of cloud commerce solutions. As a member of this company’s key leadership team, he grew the Sales team significantly across EMEA during his tenure at Magento.

“Bringing senior European executives on board is a natural result of our commitment to growth in the European market,” said Trevor Kaufman, Piano’s CEO. “But we are particularly lucky to have landed Bas, who is not only a seasoned SaaS sales leader, but an entrepreneurially skilled builder of businesses as well. We believe he’s the ideal captain as our team grows to build on our early successes across Europe.”

Nawijn joins Michael Brady, Piano’s Global Director, Client Experience, at the company’s new European headquarters in Amsterdam. Piano continues to service UK clients out of a London office, and adds its new Amsterdam presence to better serve clients in Europe, particularly as many of them struggle with an increasingly challenged ad marketplace and impending GDPR requirements.

“Content companies are undergoing an inevitable transition from being content-first to customer-first, and Piano’s platform and services have become essential in helping businesses manage and monetize those customers,” said Nawijn. “There are enormous opportunities for Piano across Europe and I’m happy to be part of this exciting journey and leading the growth of the European Piano team.”

Nawijn’s appointment follows a string of exciting developments for Piano. In February, Michael Silberman joined Piano as Senior Vice President, Strategy, and now leads marketing and communications for the company. Silberman previously worked for the premium content company New York Media, where he lead the growth of the digital business. In Europe, Piano’s client base of high profile publishers continues to grow — most notably with the recent addition of The Spectator in the UK and L’Express in France.

For more information please contact Beverley Russell,

About Piano

Piano is the digital content monetization and audience intelligence platform for the world’s largest and most sophisticated media companies. The company’s award-winning, high-performance enterprise platform includes a subscription commerce engine (Piano VX), a customer experience toolkit (Piano Composer), and a user management system (Piano ID) that serve as a comprehensive product suite for media businesses across digital platforms. Piano clients include NBC Universal, Business Insider, Bloomberg, AOL, Gatehouse, The Economist, Hearst, Bonnier, Digiday, The Postmedia Network, Condé Nast, Grupo Abril, and over 1,300 other media outlets.