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Piano’s Jonas Rideout and Digiday’s Brian Morrissey will be sharing the stage at the PPA 2017 Customer Direct Conference. This is the must-attend event for direct and digital marketing professionals looking to gain loyal customers through paid subscription and content monetization.
The focus for this year’s event is ‘The Customer Relationship’ and it’s happening at the Jumeriah Carlton Tower Hotel in London on Thursday November 16.
“It’s an honour for Piano to be appearing at the Conference,” said Jonas. “As Piano software powers the Digiday subscription platform – Digiday+, it will be great to share the stage with Brian.”
Jonas and Brian will be hosting a talk called ‘Making A Commitment: Conversion to a Paid Customer’. Brian will tell the story of how Digiday turned hard won audiences into subscribers and customers, and Jonas will contribute data and insights about paid content from his experiences at Piano.
As the Global Business Development Director at Piano, Jonas has helped media companies such as The Economist, Bloomberg and NBC Sports to forge meaningful relationships with their audiences and to drive digital revenues using Piano’s content monetization and audience intelligence platform.
Digiday takes a global view of the media and marketing industries and confronts the truths in technology’s disruption of them. Led by Brian, they cover these industries with the expertise, depth and tone you won’t find anywhere else. Digiday connects with its audience across the web, email, podcasts, a quarterly magazine, a membership program and in-person events.
Piano will be playing an active role at the PPA Customer Direct Conference. Jonas will be joined at the conference by Tim Rowell, our new European Client Experience Director. He is on the judging panel for the PPA 2017 Customer Direct Awards and is also helping to moderate the round table sessions.
For more information, please contact [email protected]
Our sales and client services team are attending the NAA mediaXchange conference in Washington DC this week. Drop by booth number 105 just outside the main hall and we’ll be happy to demo our news software, Piano Composer, for you. Piano eliminates technical hurdles so publishers can focus on what they do best – build great brands, dedicated audiences and sustainable revenues.
Piano’s CRO Peter Richards is attending the FT Digital Media 2016 Conference today and tomorrow. Peter sent back a few observations.
Video and how publishers are embracing it is the main theme to many of today’s presentations. Peter says that it appears linear (broadcast) TV is being disrupted, with BBC Three going completely online. At the same time Vice TV is entering the UK market. So falling revenues and new competitors are forcing broadcasters to assess their strategies. While many are launching streaming, still 80% are watching TV at the time of broadcast.
Peter also learned that the industry is estimating that 70% of all content on the internet will be video by 2019, a remarkable uptick in only three years. Fitting into the mold (or perhaps breaking the traditional mold), Hearst publishing is experimenting with vertical video on Snapchat.
Digital native Refinery 29 has embraced distributed content having enormous success with Snapchat Discover. They are embracing video as well and could actually become an OTT streaming provider within two years. With a 150M unique users, the ability to create a paid premium product exists. For now they continue to monetize via native content.
You can also check out photos from the conference.
Peter will have some more insights from his time at the conference tomorrow.
Piano will be attending a lot of conferences in April. If you would like to set up a meeting with our sales team for a demonstration of our software, get in touch with the Piano representative who will be attending the conference (listed below). We look forward to meeting with you and showing you what Piano can do for you!
April 11 – INMA’s Big Data for Media in New York City. Piano CEO Trevor Kaufman is participating on a panel. We will also have a booth, please feel free to drop by and visit us for a demonstration of our software! To set up a meeting, please email David Restrepo.
April 12 – FT Digital Media 2016 in London. Piano’s CRO Peter Richards is attending and would be happy to set up a meeting and demo Piano VX or Piano Composer or both. Please send him an email to set up a meeting.
April 16 – NAB Show, Las Vegas. Piano’s West Coast Sales representative Nick Frazee will be attending the show and would be delighted to show you how Piano works with our current OTT clients in helping them monetize their video content. To set up a meeting with Nick, please send him an email.
April 17 – Media Xchange in Washington D.C. Our East Coast Sales representative Meghan Wright will be in booth 105 where she’ll have running demonstrations of our software. If you would like to set up a meeting with Meghan, please send her an email.
By Chris Sutcliffe, The Media Briefing
The Guardian has not been agile enough to respond to the challenges faced by the publishing industry over the past few years, according to Guardian Media Group CEO David Pemsel.
Speaking at Digital Media Strategies 2016, Pemsel said that an overly narrow focus on the “big number” of its global audience masked some of the strategic issues that the Guardian was facing:
“I think all those big numbers are a proof point about how fast and innovative we’ve been in getting to digital [but] monetising anonymous reach is essentially over. To be able to parade around and say ‘we’re big’ is not good enough. We want to convert our anonymous reach into a known audience.”
That conversion of its unknown audience to a known one is a “massive opportunity”, based around a refinement and reinvention of The Guardian’s membership scheme, which Pemsel believes could make up one third of the Guardian’s overall revenue within three years.