- All topics
- Industry Insights
- Industry trends
- Knowledge Base
- New release
- Piano news
- Press releases
“It’s better to compete with yourself and disrupt yourself, rather than have a competitor do it.” – Schibsted CEO Rolv-Erik Ryssdal
The photo above shows the emergence of push notifications on a phone’s lock screen as a distribution channel from the Reuters Institute for the Study of Journalism presentation
Today is the final day of the Digital Media Strategies 2016 summit in London and Piano CRO Peter Richards had fruitful discussions with folks from Haymarket Media Group and Johnston Press plus he watched some informative presentations from Schibsted’s CEO Rolv-Erik Ryssdal, The Reuters Institute’s Nic Newman and Johnston Press’ Jeff Moriarty and others.
Most of the presentations focused on how consumers are changing their consumption habits, where they are reading and how they are engaging with content. Peter said, most notably that:
– Push notifications that appear on a mobile lock screen are becoming the “new homepage”
– Messaging apps like Snapchat Discovery are evolving into news platforms that deliver news as text messages
– Distributed video is experiencing exponential growth and there is a rise in people watching video without sound
– Agility, everything is about speed, the ability to rapidly prototype, test and iterate
– There is increased focus on the importance of getting users to register and login, to turn anonymous users to known users
Peter attend the presentation by David Pemsel, The Guardian’s CEO, who said said, “it’s no longer possible to monetize anonymous reach,” referring to declining CPM prices. Thus, the focus of their new membership program will be around getting anonymous users to register so they can create offers tailored to their needs can provide more value to advertisers. (What Pemsel is talking about is Value Exchange, a Piano specialty where we help publishers move anonymous users down an engagement funnel with data being the currency. We believe that exchanging content for data allows publishers to understand their users better and then segment them, which leads to higher engagement, more value for advertisers and ultimately subscription).
The summit has been really interesting with key industry learnings and trends being shared. Piano has been proud to sponsor such an amazing event and we will share the lessons learned with all our colleagues at Piano to make sure that our products offer tools that enable media businesses the opportunity to take advantage of how the market is moving.
Piano is sponsoring Digital Media Strategies 2016 conference in London and our CRO, Peter Richards, is in attendance. In addition to meeting with colleagues and clients he is going to some very interesting presentations.
On Monday The Atlantic share some learnings and strategies they are using to grow audience. The magazine and digital property is focused on “audience first” (as opposed to digital or mobile first). There are a lot of new dynamics to address with mobile page views now at 53% and 10% of visitors going to the homepage! A few of their new strategies include doubling down on data, reorienting their offers around around audience and re-imagining how they incorporate video. Current publisher nemesis Ad blocking is an issue, and the publication is in test mode, offering users with ad blocking software enabled the opportunity to register for a free newsletter or subscribe to the magazine in order to access content. This is in line with what Forbes and GQ are doing.
Peter will be at the conference until Wednesday evening, if you would like to meet with him, please send us an email and we’ll arrange a get together.
Piano’s Chief Revenue Officer Peter Richards is going to be attending Digital Media Strategies 2016 in London next week. Now in its fourth year, Digital Media Strategies has become the key event for addressing the big-picture challenges facing the industry, focusing not on PR pitches, but instead on honest, in-depth case studies which go deeper than the surface trends. Peter would be happy to meet for a coffee during the event and talk about how Piano’s innovative user segmentation and business rules engine is being used by Time Inc., NBC Universal and others. Piano eliminates the technical hurdles so publishers can focus on what they do best — build great brands, dedicated audiences and sustainable revenues. If you would be interested in meeting with Peter, please send him an email.
Piano’s David Restrepo is at the Code/Media conference in Dana Point, CA and listened to ESPN chief Jon Skinner talk about the future of ESPN. Apparently, David says, ESPN is working on getting its channels on more OTT streams across the web. He noted that Skinner said the customer won’t get just ESPN, but a “skinny bundle” that would include some other Disney channels.
ESPN President Jon Skinner at the Code/Media conference
David also had the opportunity to see Vice’s Shane Smith participate in a discussion about starting up a new cable TV channel called Viceland. Smith told the audience he thought it was a pretty great time to be starting a new channel as quality content is dominating user engagement.
David also sent this photo of a band playing (he didn’t say who) that was sponsored by Vevo. Turns out that Vevo could soon jump into the subscription race. CEO Erik Huggers told the crowd that a “more premium” subscription product is something that he’s mulled since taking the helm of the music video portal last April and that a fully ad-supported model is not sustainable in the long run.
We are excited that Piano’s Director of North American Sales & Business Development David Restrepo will be attending the code/media (#codemedia) conference, part of Vox Media’s re/code events, in Dana Point, CA starting tomorrow! This is an incredible conference with a lot of top media executives in attendance and plenty of interesting industry learnings to be shared. We welcome the opportunity to meet any of you who are also going. If you are interested in setting up a meeting with David, please send him an email.