The business platform for digital media

Piano Powering Content Monetization Strategy For The Economist

Aug 09, 2016
Press releases

Publisher Utilizes Piano’s Powerful and Intuitive Platform to Drive Engagement and Optimize Digital Revenues Across Desktop, Mobile and In-App Offerings

New York, NY, August 9, 2016 – The Economist just expanded its user engagement and monetization strategy at using Piano’s Composer. Composer is part of Piano’s product suite that enables media companies to optimize their digital businesses with higher audience engagement and new revenue.

“The Piano platform offers us a configurable way of implementing personalised subscription messaging to our readers without coding required,” said Mark Brincat, CTO, The Economist. “The ease with which we’re able to test different messaging based on behavioral feedback, geographic location and dozens of other variables provides increased flexibility in our ability to engage our audiences.”

Piano makes creating, managing and testing any kind of content monetization solution a simple, drag-and-drop set up, helping media owners develop fully-featured platforms for all types of digital content, from news articles to video. The Piano platform integrates seamlessly with publishers’ existing payment, advertising, and print subscription systems and allows publishers to make changes in real-time rather than through a lengthy development process.

“For publishers, the difficulty in implementing a successful paid content strategy is there’s no single right way to do it and finding the right formula usually comes only after a great deal of effort,” said Piano CEO Trevor Kaufman. “The Piano platform dramatically streamlines this process, allowing publishers to rapidly test, analyze, refine and implement multiple strategies to find that optimum solution without a lengthy development cycle. We are excited to welcome The Economist as our newest client and look forward to helping them further develop their digital business.”

About Piano

Piano is the digital content monetization and audience intelligence platform for the world’s most sophisticated publishers and media companies. The company’s elegant and powerful enterprise platform includes a commerce tool (Piano VX), a business rules engine (Piano Composer) and an analytics tool (Piano AI) that serve as a complete product suite for managing digital content businesses across desktop, mobile and in-app formats. Piano clients include NBC Universal, Hearst, Bonnier, The Economist, The EW Scripps Company, The Postmedia Network, Conde Nast, Gannett, GateHouse Media, and Grupo Abril and over 1,200 other media outlets.

Piano Debuts Composer, World’s Most Powerful Audience Segmentation Engine

Apr 15, 2016
Press releases

Visual Rules Platform Allows Media Companies to Define and Create Custom Experiences for Unlimited Number of Unique Audience Segments with No Coding Required

New York, NY, April 14, 2016 – Piano, a monetization and intelligence platform for media companies, announced today the launch of Composer, a visual rules engine that enables personalized experiences and business models for an unlimited number of unique audience segments. Utilizing a simple drag-and-drop interface, Composer empowers clients to quickly define specific audience segments based on dozens of factors, including geography, device attributes, page views, adblocker usage and behavioral feedback, and then deliver personalized experiences to each. These business models can then be multi-variant tested and measured in real time.

Designed for the new generation of data-driven media executives, Composer is the first platform to allow media brands to develop, test, optimize and deploy sophisticated paywall, ad blocking, and other audience experiences with no coding required. Composer integrates seamlessly with publishers’ existing payment, advertising, segmentation and print subscription systems, or with Piano’s existing software suite, to make time-to-market short. With a few clicks, a marketer can, for example, create special offers for UK-based adblock users accessing content from a mobile device; offer a set number of free articles for users who agree to view a specific ad; or provide different subscription options for users based on how they are segmented within a publisher’s existing DMP provider.

“Composer makes it significantly easier for media companies to find and implement the right monetization mix for their audiences based on actual market performance,” said Piano CEO Trevor Kaufman. “By eliminating technology resource costs and delays, publishers can focus on identifying the revenue models that work best for their audience and content. At Piano, we are dedicated to providing digital media businesses with more agility, autonomy, and revenue, and Composer is a substantial way we’re delivering on that vision.”

The Composer launch extends Piano’s leadership position in the content monetization space as the provider-of-choice for the world’s largest media companies. Piano’s more than 1,200 clients include Time Inc., NBC Universal, Hearst, News Corp., Bonnier, The EW Scripps Company, Postmedia Network and IBT Media.

About Piano

Piano is the digital content monetization and audience intelligence platform for the world’s most sophisticated publishers and media companies. The company’s elegant and powerful enterprise platform includes a commerce tool, a business rules engine and an analytics tool that serve as a complete product suite for managing digital content businesses across desktop, mobile and in-app formats. Piano clients include NBC Universal, Hearst, News Corp, Bonnier, The Economist, The EW Scripps Company, Postmedia Network, Condé Nast and over 1,200 other websites.

Piano Expands Team, Hires Slovak Tech Evangelist and Senior Software Architect

Jan 20, 2016
Piano news

New York, Jan. 20, 2016 – Piano, the world’s leading provider of e-commerce SaaS software to media companies, has added to its team in Bratislava, strengthening its Technology and Product Development capabilities with the hires. Piano’s platform includes the Web’s most sophisticated visual segmentation engine and audience analysis tools and is deployed by more than 1200 websites worldwide.

Ivan Debnar, the founder of Slovakia’s largest search engine Zoznam and founder of the Bratislava Startup Incubator, “The Spot,” is a digital native. He started Slovakia’s first Internet Café in 1996; created one of the country’s first ISPs before founding and running, Slovakia’s biggest native search engine; and was CTO at Azet, Slovakia’s largest online portal.

Tomi Vanek comes to Piano from Accenture where he was a Senior Software Architect leading projects from The Walt Disney Company, T-Mobile and the US Government’s Web-portal.

Trevor Kaufman, Piano’s CEO said, “I couldn’t be more thrilled about both Ivan and Tomi joining the Piano Team in Bratislava. Ivan has an amazing background and is extremely well connected to both the local and regional IT and startup communities. Tomi has an incredible track record, working as a consultant for Accenture on complex and critical projects for major companies like Disney and T-Mobile. We are extremely excited that they are joining us to help expand Bratislava’s role as Piano’s leading development center for audience data and analytics.”

Piano is a global software firm that resulted from the mergers of New York-based companies Tinypass and Journalism Online and Bratislava-based Piano Media. Piano Media is one of Slovakia’s startup success stories, having started a nation-wide subscription systems for Slovak, Slovenian and Polish newspapers, and then successfully pivoting to focus on subscriptions for individual publications and data analysis.

Piano is now the most deployed e-commerce for content platform in the world. With clients in 19 countries and over four billion page views under management, the company continues to expand its tech development center in Bratislava, hiring talented analysts and developers who are skilled in developing data products. Piano employs more than 110 people, including 80 product and tech developers in its European and American offices.

Piano to launch print magazine covering the media business

Nov 24, 2015
Industry trends

by Joe Pompeo, Capital New York

Even as some publishers continue to contract, 2016 will undoubtedly bring a new wave of journalism startups keen on making a splash in the market.

One such publication being planned is a new print magazine covering the business of media.

The as-yet-untitled magazine is being created by Piano, a company known for developing paid digital technologies for publishers including Time Inc. and News Corp. Its editor in chief will be Patrick Appel, who announced his new gig in a farewell email to employees of Politico, where he served as digital editor of Politico Magazine until Friday.

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Piano Tapped By America Television to Monetize its Video Streaming Offering, America TVGO

Sep 08, 2015
Piano news

Peru’s biggest broadcaster chooses Piano’s VX platform to monetize international online video streaming across all platforms including desktop, mobile and apps

Read this Press Release in DeutscheEspañol, Português

New York (September 8, 2015) –Piano, a digital content monetization and audience intelligence platform for publishers and media companies, announced today that America Television, Peru’s biggest broadcaster, has chosen Piano’s VX platform to monetize its international online video streaming platform America TVGO. America TVGO enables audiences outside of Peru to view America Television programming including news broadcasts, local entertainment and domestic sports or Video on Demand (VOD) on their desktops and mobile devices. The deal follows Piano’s recent selection by NBC Sports to monetize their digital stream of the Tour de France.

“We wanted a solution that would allow us to quickly monetize our international audience through our existing OTT platform, America TVGO,” said America Television’s Head of Digital, Jose Hernandez.  “With Piano’s VX platform we’ve been able to implement a powerful and exceedingly consumer friendly subscription and payment layer while gaining a deeper understanding into what appeals to our overseas viewers through Piano’s analysis tools.”

America Television is the first Peruvian media company to monetize online content. The company is among South American pioneers who have started using online subscriptions, a method that has been widely adopted by both publishers and broadcasters in North America and Europe. America Television’s web sites have a monthly audience of nine million unique browsers, 35 million pageviews and 15 million reproductions of videos. The new service aims at the international market, beginning with the United States. Piano’s Issue entitlements and subscription technology resides in front of any content served to viewers, maximizing content security.

“Broadcasters are increasingly looking for effective ways to monetize their content across the fast growing audience of cord-cutters who are eschewing traditional cable and satellite providers,” said Piano CEO Trevor Kaufman.  “We are incredibly excited to have been selected by America Television to power their paid digital TV offerings and look forward to helping them further develop their OTT business.”

Piano clients include NBC Universal, Time Inc., The McClatchy Company, The EW Scripps Company, The Postmedia Network, News Corp. and IBT Media.  Recent launches have included CNBC Pro, the Tour de France, Russia Direct and Real Simple magazine.  Additionally, more than 1,200 other news and media providers around the world, both Omni-channel and digital only, depend on Piano’s SaaS platform to manage their paid content and subscription offerings across the web, apps, and physical media.

America Televisión is the leading broadcaster in the Peruvian market reaching more than 3 million households every day through its open air service with programs that top the ratings throughout the day. With America TVGO, the broadcaster aims to deliver content that is appealing to the millions of Hispanics in the United States, including almost a million expatriate Peruvians. Access to America TVGO is available here:


About Piano

Piano, headquartered in New York City, is a SaaS company specializing in advanced media business processes and online commerce optimization software. Newspaper publishers using Piano SaaS software include:  McClatchy, M. DuMont Schauberg, Postmedia Network., Verlagsgruppe Passau, Digital First Media, News Corp., DC Thomson, Agora S.A.,. Magazine publishers using Piano SaaS software include: Time Inc., Slate, Newsweek, Rodale, Hearst, Science Magazine; Broadcasters include: CNBC, NBC Sports, AmericaTV and Cox; B2B publishers include: Greentech Media, bne-Intellinews. For more details see

For more information, please contact:
Katy Saeger or Peter Epstein
Harmonica / Piano or
+1 310-597-2337 or +1 323-251-3567