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A shift at Prevention comes at a time of cost-cutting and reorganization for Rodale.
The health and wellness magazine will debut a completely ad-free print edition starting with the July issue, publisher Rodale Inc. announced today. The move will coincide with a strategic shift in Prevention’s editorial focus to address what chairman and CEO Maria Rodale calls an “increasingly complex healthcare landscape,” while still maintaining the health and wellness advice that has been the brand’s focus for decades.
Both the cover price and annual subscription prices will be rising. Continue reading…
By Kevin Anderson, The Media Briefing
Recently, journalist-entrepreneur Steve Brill laid down a beautiful rant in an interview with Poynter, the journalism education foundation in Florida. He was like-a-sledgehammer-to-the-face blunt, arguing that his efforts to save the industry from itself with a metered content service, Press Plus, were thwarted by small minded, third- and fourth-generation owners who were too “paralyzed” to deal with the competition from digital advertising and had failed to invest in quality content that people would actually pay for.
Well, maybe the old subscription model has more legs than is given credit. In the UK, both the Times and the Sunday Times opted to put up an opaque paywall in 2012 while the Guardian went with the advertising model. Pundits were siding with the Guardian as it piled on page views and offered quality journalism for free. After three years though, there were grumblings from users about invasive ads and tracking software that has given rise to the ad block phenomenon that has dominated industry news since June, 2015.
The upshot? The Guardian lost £100M in 2015 while the News Corp. publications appear to be profitable. What was once inconceivable in the Guardian’s HQs, a paywall, is now being discussed. Meanwhile the Times is adding for-profit digital subscribers and new low-priced apps to further drive revenue.
As Google gets set to launch the Accelerated Mobile Pages (AMP) project next month, publishers are increasingly focusing on page load speed. Those who implement AMP will see a boost in search traffic from Google because their algorithm takes into account load speed when returning search results and those with AMP will load faster than those without. Google is also working with various companies to make sure that AMP pages will properly monetize, something that neither Facebook nor Apple’s walled gardens support. Piano is working with Google to spec out paywall integration with AMP.
Read more about what publishers are discovering in this week’s Industry Insights, available now!
Frederic Filloux at the Monday Note writes this week about Google’s Accelerated Mobile Pages (AMP); how it will take a chunk out of both Apple’s and Facebook’s walled Gardens and how it incorporates with paid content. Google expects the system to have rapid take-up among publishers and will spread even more quickly as as specifications for more mobile components become available.
For revenue streams with AMP, most ad servers will work although Google will constrain the formats allowed in AMP. Paid content will also be incorporated into AMP, Google is working with both publishers and paywall providers to make sure that the most popular E-commerce system, the meter, will function properly. This project enables users to have a better mobile browsing experience while making sure that publishers retain their revenue from their engaged users.
You can read Filloux’s entire article here.