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Editorial Analytics: news organizations embracing analytics and metrics, but most have far to go

Feb 29, 2016

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News organizations are increasingly embracing the use of analytics and metrics as part of editorial decision making, but what constitutes a sophisticated analytics strategy? And why are so many media organizations still using such a rudimentary approach to analytics?

A new report by the Reuters Institute for the Study of Journalism looks at which organizations are building a competitive advantage over less advanced competitors through a better understanding of their audience, and what lessons others can take from their approaches.

Piano believes that analytics are one of the ways that publishers can more effectively engage with their audiences, segmenting users into cohorts and checking messaging efficacy with sophisticated multivariate testing. To learn more about our software, please check out our VX product page.

If you wish to read the entire report, you can download it.