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Industry Insights: 2015, Almost a Wrap

Dec 10, 2015
Industry trends

As 2015 barrels towards history, conclusions are being drawn by pundits regarding what’s happened in the industry this year and their projections about what the future holds. Ad blocking dominated headlines, thinking, panels, conferences and will, no doubt, continue to receive attention in 2016. The realization that the advertising supported model may not be sustainable going forward has generated a lot of interest in viable alternatives; paywalls and membership programs, to name the two most prominent. Publishers who are mixing and matching revenue models are gaining new momentum while those who do nothing are closing in upon, like 2015, an inevitable demise.

Read more about what publishers are discovering  in Piano’s Industry Insights, available now!