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Industry Insights: Native Advertising Rules

Jan 14, 2016
Industry trends

The FTC released a “guide” that details how online publications should label native advertising in order to not confuse their readers. Naturally some publications took exception to the Federal Government telling them what to do, but in the UK, BuzzFeed fell afoul of the guidelines  and were reprimanded. Digital publications have a responsibility to clearly label advertising so they don’t generate fake CPMs; but there are production houses now creating such interesting native ads that  publishers can entice their readers into clicking without deception.

Read more about what publishers are discovering  in this week’s Industry Insights, available now!