The business platform for digital media

Industry Insights: Facebook dominates everything

Apr 28, 2016
Industry Insights

Industry Trend of the Week

Facebook is everywhere. A couple of weeks ago at the F8 conference Mark Zuckerberg announced his vision of the future of the Internet. Yesterday the company announced an almost 30% year-on-year earnings increase. While dominating the news, they increasingly dominate the publishing space, acquiring more users (1.65B and counting) who spend more and more time within their walled garden. For publishers hoping to carve out space on the Web, it’s mission critical to understand, adapt and work within the boundaries now being defined by the social media giant. As much as the Internet has evolved, things seems to be rewinding to the early 1990s when walled gardens were the only way to get information online.

Story of the Week
How Facebook’s News Feed Works – As Explained by Facebook
Let’s face it, if you are using Facebook’s Instant Articles to drive reach and expand your audience, you need to understand at some level, how Facebook is tweaking their algorithms. This article explains how Facebook ranks stories and provides tips and tricks from to help increase story views so more traffic can be driven to your digital properties.

Facebook’s Latest Algorithm Tweak Could Be Good News for Serious Journalism
Facebook is adjusting its algorithm to account for how long users are spending reading instant articles. This move, they say, will put stories into users’ feeds that they are more likely to read in depth, rather than skim and move on to something else. Keep reading

Industry Insights:  New Media facing the same headwind as Old Media

Apr 21, 2016
Industry Insights

Industry Trend of the Week
BuzzFeed, a new media startup, announced they were going to miss their earnings by half; Mashable chopped most of its news team and is pivoting to video; the media ad-spend is being hogged by Facebook and Google. Even though new media companies have acquired huge valuations and massive reach, they are experiencing the same difficulties that old media has faced, but without the loyalty that old media companies have earned. How they react to these new challenges will go a long way to shaping the media landscape of the future.

Story of the Week
Newsonomics: With new roadblocks for digital news sites, what happens next?
With BuzzFeed missing its earnings targets, has the time come for new media companies to reinvent themselves in the guise of old media companies? Video is big now, but will it be big when VR hits the mainstream? Ken Doctor analyzes whither new media now that these companies are encountering their own headwinds.

Media Websites Battle Faltering Ad Revenue and Traffic
As audience increasingly turns towards social media for content, the ad spend is following, in the first quarter of 2016, 85% of the ad spend will go to Google or Facebook. Also, news is increasingly being consumed in mobile apps, not on the web and so, the transformation of an internet of websites to an internet of mobile apps is no longer the future, it’s here.

Keep reading

DC Thomson gets a closer look at Composer

Apr 20, 2016
Piano news

Piano had the opportunity to welcome two awesome clients, Scottish publisher DC Thomson, to our Bratislava offices yesterday. Kirsten Morrison, Head of Digital (C) and her colleague Craig Brown, Head of Digital Operations (R) came to get a closer look at Piano’s newest software offering, Composer, being demoed in this photo by Tomas Vasko. The two media executives were visiting Piano’s offices in Bratislava prior to attending the WAN-IFRA Digital Media Europe conference. They came away extremely impressed with the software, especially its capacity to segment audience and  show differentiated offers and user landing pages that help convert registered users into subscribers. They also liked that installation required no tech resources and once the JavaScript was installed across all pages on a website, the drag-and-drop composer interface is used exclusively to make changes on the pages. After the demo, we shared some beers on a roof-top bar while overlooking the Bratislava castle before the pair zipped back to a dinner engagement in Vienna.

Join us at NAA’s mediaXchange Conference!

Apr 19, 2016

Our sales and client services team are attending the NAA mediaXchange conference in Washington DC this week. Drop by booth number 105 just outside the main hall and we’ll be happy to demo our news software,  Piano Composer, for you.  Piano eliminates technical hurdles so publishers can focus on what they do best – build great brands, dedicated audiences and sustainable revenues.

Piano Debuts Composer, World’s Most Powerful Audience Segmentation Engine

Apr 15, 2016
Press releases

Visual Rules Platform Allows Media Companies to Define and Create Custom Experiences for Unlimited Number of Unique Audience Segments with No Coding Required

New York, NY, April 14, 2016 – Piano, a monetization and intelligence platform for media companies, announced today the launch of Composer, a visual rules engine that enables personalized experiences and business models for an unlimited number of unique audience segments. Utilizing a simple drag-and-drop interface, Composer empowers clients to quickly define specific audience segments based on dozens of factors, including geography, device attributes, page views, adblocker usage and behavioral feedback, and then deliver personalized experiences to each. These business models can then be multi-variant tested and measured in real time.

Designed for the new generation of data-driven media executives, Composer is the first platform to allow media brands to develop, test, optimize and deploy sophisticated paywall, ad blocking, and other audience experiences with no coding required. Composer integrates seamlessly with publishers’ existing payment, advertising, segmentation and print subscription systems, or with Piano’s existing software suite, to make time-to-market short. With a few clicks, a marketer can, for example, create special offers for UK-based adblock users accessing content from a mobile device; offer a set number of free articles for users who agree to view a specific ad; or provide different subscription options for users based on how they are segmented within a publisher’s existing DMP provider.

“Composer makes it significantly easier for media companies to find and implement the right monetization mix for their audiences based on actual market performance,” said Piano CEO Trevor Kaufman. “By eliminating technology resource costs and delays, publishers can focus on identifying the revenue models that work best for their audience and content. At Piano, we are dedicated to providing digital media businesses with more agility, autonomy, and revenue, and Composer is a substantial way we’re delivering on that vision.”

The Composer launch extends Piano’s leadership position in the content monetization space as the provider-of-choice for the world’s largest media companies. Piano’s more than 1,200 clients include Time Inc., NBC Universal, Hearst, News Corp., Bonnier, The EW Scripps Company, Postmedia Network and IBT Media.

About Piano

Piano is the digital content monetization and audience intelligence platform for the world’s most sophisticated publishers and media companies. The company’s elegant and powerful enterprise platform includes a commerce tool, a business rules engine and an analytics tool that serve as a complete product suite for managing digital content businesses across desktop, mobile and in-app formats. Piano clients include NBC Universal, Hearst, News Corp, Bonnier, The Economist, The EW Scripps Company, Postmedia Network, Condé Nast and over 1,200 other websites.