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Piano Expands London Operations

May 03, 2017
Press releases

The premiere provider of content monetization solutions in North America deepens its footprint in the United Kingdom.

London, UK, May 3, 2017Piano is expanding operations and investing in brand awareness throughout the UK and other European markets, opening a new office in London. Piano is the digital content monetization and audience intelligence platform for the world’s largest and most sophisticated publishers, including NBC Universal, Hearst, and Condé Nast. Piano is celebrating its UK expansion by sponsoring the Innovation Stage at the Professional Publishers Association (PPA) Festival on May 10th at Tobacco Dock, London.

“Leading UK publishers who we already work with, such as the Economist and the London Review of Books, know the difference that Piano can make,” said Jonas Rideout, Piano’s Business Development Global Head. “We can’t wait to show the rest of the UK publishing world just how dramatically our software increases digital revenues. The PPA event is a wonderful opportunity for Piano to showcase who we are and what we can do.”

Piano’s award-winning SaaS product suite accelerates the development and performance of paid content initiatives, minimizes ad blocking, significantly increases registrations and newsletter signups, boosts social engagement, and facilitates the promotion and sale of tickets to events. The company’s enterprise platform includes a subscription commerce engine (Piano VX), a user experience tool (Piano Composer), an analytics product (Piano AI), and an identity management system (Piano ID), allowing publishers to rapidly test, analyze, refine, and perfect business strategies.

“Piano’s products have a bit of magic in them,” said Jonathan Hebbes, Piano’s new UK Sales Director. “Once publishers see the software in action, it sells itself. The challenge is getting the word out. Sponsoring of the Innovation stage at the PPA as a small but important first step in making the UK market fully aware of Piano’s phenomenal suite of services and products.”

Publishers attending the PPA Festival who would like to arrange an introductory meeting with the Piano team can do so at any time by emailing [email protected] or calling 07715 419678.