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Industry Insights: what publishers are discovering about digital

Dec 03, 2015
Industry trends

Since June, the industry press has been flooded with pronouncements that the media is doomed because of ad blocking software. Turns out that’s not really true, there has been some impact, but not nearly as great as PageFair predicted. What’s become increasingly relevant is how media is incorporating new methods of generating digital revenue, changing business and strategic models, to stay afloat. This trend is applicable to all industry verticals, from newspapers to magazines to broadcast and B2B.