{"id":11042,"date":"2022-02-07T18:25:35","date_gmt":"2022-02-07T18:25:35","guid":{"rendered":"https:\/\/piano.io\/es\/?p=11042"},"modified":"2022-07-25T13:54:56","modified_gmt":"2022-07-25T13:54:56","slug":"como-la-estrategia-digital-centrada-en-el-usuario-de-the-spectator-extendio-su-marca-centenaria","status":"publish","type":"post","link":"https:\/\/piano.io\/es\/resources\/como-la-estrategia-digital-centrada-en-el-usuario-de-the-spectator-extendio-su-marca-centenaria\/","title":{"rendered":"C\u00f3mo la estrategia digital centrada en el usuario de The Spectator extendi\u00f3 su marca centenaria"},"content":{"rendered":"\n<p>Como la revista semanal m\u00e1s antigua del mundo, The Spectator extendi\u00f3 admirablemente su marca a lo digital y desarroll\u00f3 un exitoso modelo de negocio por suscripci\u00f3n. Optimizaron sus experiencias en el sitio y personalizaron sus paywalls utilizando las soluci\u00f3n \u201cend-to-end\u201d de Piano para la suscripci\u00f3n, el benchmark y las plantillas y segmentos integrados preparados para ser usados. Gracias a Piano, pudieron crear experiencias personalizadas, en tiempo real, manteniendo la filosof\u00eda editorial de sus publicaciones impresas en la plataforma digital.<\/p>\n\n\n\n<p>\u201cNuestra oferta de suscripci\u00f3n digital es mucho m\u00e1s que web. Son correos electr\u00f3nicos, podcasts, eventos, incluso es una apreciaci\u00f3n continua de la impresi\u00f3n. The Spectator es una experiencia altamente omnicanal \u201d, dice Tom Morgan. &#8220;Planeamos usar Piano no solo como una plataforma tecnol\u00f3gica, sino para continuar optimizando la experiencia completa para nuestros lectores, mejorando la experiencia de los clientes y para ayudar a impulsar esa participaci\u00f3n en varios canales&#8221;.<\/p>\n\n\n\n<ul><li>Decidido a incorporar Piano en m\u00e1s aspectos de su negocio, The Spectator:<\/li><li>Continuar\u00e1 optimizando los paywalls y mejorar\u00e1 los recorridos de suscripci\u00f3n.<\/li><li>Aprovechar\u00e1 las soluciones de orquestaci\u00f3n flexible de Piano para implementar contenido personalizado.<\/li><li>Ahorrar\u00e1 tiempo y recursos internos utilizando la tecnolog\u00eda para realizar mejoras en tiempo real.<\/li><li>Continuar\u00e1 personalizando el contenido para el sitio web, los podcasts, los boletines informativos, los impresos e incluso los eventos.<\/li><\/ul>\n\n\n\n<p>Para obtener m\u00e1s informaci\u00f3n, <a href=\"https:\/\/resources.piano.io\/i\/1448745-c\u00f3mo-la-estrategia-digital-centrada-en-el-usuario-de-the-spectator-extendi\u00f3-su-marca-centenaria\" class=\"broken_link\">lea el estudio de caso completo<\/a>.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a class=\"c-btn--dark broken_link\" href=\"https:\/\/resources.piano.io\/i\/1448745-c\u00f3mo-la-estrategia-digital-centrada-en-el-usuario-de-the-spectator-extendi\u00f3-su-marca-centenaria\">Lea el estudio de caso ahora<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como la revista semanal m\u00e1s antigua del mundo, The Spectator extendi\u00f3 admirablemente su marca a lo digital y desarroll\u00f3 un exitoso modelo de negocio por suscripci\u00f3n. Optimizaron sus experiencias en el sitio y personalizaron sus paywalls utilizando las soluci\u00f3n \u201cend-to-end\u201d de Piano para la suscripci\u00f3n, el benchmark y las plantillas y segmentos integrados preparados para [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":11067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[23,14],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo la estrategia digital centrada en el usuario de The Spectator extendi\u00f3 su marca centenaria<\/title>\n<meta name=\"description\" content=\"Al utilizar las soluciones de suscripci\u00f3n de Piano, The Spectator ha construido un modelo de negocio de suscripci\u00f3n exitoso. Obtenga m\u00e1s informaci\u00f3n en este estudio de caso.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.piano.io\/es\/resources\/como-la-estrategia-digital-centrada-en-el-usuario-de-the-spectator-extendio-su-marca-centenaria\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo la estrategia digital centrada en el usuario de The Spectator extendi\u00f3 su marca centenaria\" \/>\n<meta property=\"og:description\" content=\"Al utilizar las soluciones de suscripci\u00f3n de Piano, The Spectator ha construido un modelo de negocio de suscripci\u00f3n exitoso. 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