{"id":11353,"date":"2022-01-21T14:25:58","date_gmt":"2022-01-21T14:25:58","guid":{"rendered":"https:\/\/piano.io\/?p=11353"},"modified":"2022-07-25T14:35:41","modified_gmt":"2022-07-25T14:35:41","slug":"customer-journey-como-disenar-el-flujo-correcto","status":"publish","type":"post","link":"https:\/\/piano.io\/es\/resources\/customer-journey-como-disenar-el-flujo-correcto\/","title":{"rendered":"El Customer Journey, c\u00f3mo dise\u00f1ar el flujo correcto"},"content":{"rendered":"\n<p>Este martes 18 de Enero de 17.00h a 18.00 h (CEST) tuvo lugar nuestro tercer webinar.<\/p>\n\n\n\n<p>En \u00e9l, Rodrigo Martinez y Michael Silberman, del equipo de estrategia junto con Francisca Dur\u00e1n Bruce, directora comercial de Piano, analizaron y debatieron&nbsp; sobre la importancia de trabajar el embudo de conversi\u00f3n para crear experiencias \u00fanicas a los diferentes usuarios consiguiendo que evolucionen de visitantes puntuales a fieles con el objetivo final de convertirlos en clientes. El noventa por ciento del \u00e9xito de un modelo de suscripci\u00f3n es la estrategia empleada.<\/p>\n\n\n\n<p>En este m\u00f3dulo, hablamos de c\u00f3mo dise\u00f1ar una estrategia de conversi\u00f3n robusta y adaptable con el objetivo de segmentar a tu audiencia en diferentes grupos para ofrecer experiencias \u00fanicas y, por lo tanto, generar compromiso y fidelidad que finalmente impulsen las suscripciones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este martes 18 de Enero de 17.00h a 18.00 h (CEST) tuvo lugar nuestro tercer webinar. En \u00e9l, Rodrigo Martinez y Michael Silberman, del equipo de estrategia junto con Francisca Dur\u00e1n Bruce, directora comercial de Piano, analizaron y debatieron&nbsp; sobre la importancia de trabajar el embudo de conversi\u00f3n para crear experiencias \u00fanicas a los diferentes [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":11354,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,20],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El Customer Journey, c\u00f3mo dise\u00f1ar el flujo correcto<\/title>\n<meta name=\"description\" content=\"Este martes 18 de Enero de 17.00h a 18.00 h (CEST) tuvo lugar nuestro tercer webinar - El Customer Journey, c\u00f3mo dise\u00f1ar el flujo correcto\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.piano.io\/es\/resources\/customer-journey-como-disenar-el-flujo-correcto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Customer Journey, c\u00f3mo dise\u00f1ar el flujo correcto\" \/>\n<meta property=\"og:description\" content=\"Este martes 18 de Enero de 17.00h a 18.00 h (CEST) tuvo lugar nuestro tercer webinar - 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