{"id":13524,"date":"2022-10-04T08:45:39","date_gmt":"2022-10-04T08:45:39","guid":{"rendered":"https:\/\/piano.io\/es\/?p=13524"},"modified":"2022-10-04T08:45:40","modified_gmt":"2022-10-04T08:45:40","slug":"google-analytics-vs-piano-analytics-como-elegir-el-proveedor-de-analitica-adecuado-para-su-empresa","status":"publish","type":"post","link":"https:\/\/piano.io\/es\/resources\/google-analytics-vs-piano-analytics-como-elegir-el-proveedor-de-analitica-adecuado-para-su-empresa\/","title":{"rendered":"Google Analytics vs. Piano Analytics \u2013 c\u00f3mo elegir el proveedor de anal\u00edtica adecuado para su empresa"},"content":{"rendered":"\n<p>Google sorprendi\u00f3 a su base de clientes anunciando que Google Universal Analytics (UA) desaparecer\u00e1 en 2023.<\/p>\n<p>UA no solo dejar\u00e1 de procesar nuevos datos a partir de julio de 2023, sino que la plataforma de nueva generaci\u00f3n, Google Analytics 4 (GA4) no ser\u00e1 compatible con versiones anteriores de Universal Analytics. Esto significa que no se podr\u00e1 transferir nada de UA a GA4: ni datos hist\u00f3ricos, ni reutilizaci\u00f3n de etiquetas, ni reutilizaci\u00f3n del modelo de datos existente. Se trata de una revisi\u00f3n estructural completa sin comparaciones directas entre ambos sistemas. Todos los datos de UA se perder\u00e1n y los usuarios solo podr\u00e1n acceder a los datos previamente procesados en su propiedad de Universal Analytics durante &#8220;<a href=\"https:\/\/support.google.com\/analytics\/answer\/11583528?hl=en\">seis meses<\/a>&#8220;.<\/p>\n<p>Las empresas tienen que tomar una decisi\u00f3n: seguir con Google pero tener que empezar de cero, o aprovechar esta oportunidad para buscar un proveedor de anal\u00edticas a prueba de cualquier normativa de privacidad futura. Quienes dependen de los datos web deber\u00e1n actuar r\u00e1pidamente para migrar su estructura de anal\u00edticas y poder garantizar la continuidad de sus flujos de datos minimizando el impacto en las operaciones comerciales, ya sea con Google o con otro proveedor.<\/p>\n<p>Si est\u00e1s pensando en abandonar el \u201cjard\u00edn amurallado\u201d de Google para tener m\u00e1s control sobre tus datos, esta gu\u00eda te ayudar\u00e1 a decidir permiti\u00e9ndote entender las diferencias de Piano Analytics respecto a GA4. Abordaremos 5 temas \u2014desde la calidad de los datos hasta la flexibilidad del modelo, pasando por la protecci\u00f3n de datos, la experiencia del usuario y la asistencia t\u00e9cnica\u2014 y veremos por qu\u00e9 Piano es la mejor opci\u00f3n.<\/p>\n<p><a class=\"c-btn--dark\" href=\"https:\/\/piano.io\/wp-content\/uploads\/2022\/10\/Ma\u0301s-alla\u0301-de-Universal-Analytics.pdf\">Descargar la gu\u00eda<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google sorprendi\u00f3 a su base de clientes anunciando que Google Universal Analytics (UA) desaparecer\u00e1 en 2023. UA no solo dejar\u00e1 de procesar nuevos datos a partir de julio de 2023, sino que la plataforma de nueva generaci\u00f3n, Google Analytics 4 (GA4) no ser\u00e1 compatible con versiones anteriores de Universal Analytics. Esto significa que no se [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":13235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,24],"tags":[27,26,28],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics vs. Piano Analytics \u2013 c\u00f3mo elegir el proveedor de anal\u00edtica adecuado para su empresa<\/title>\n<meta name=\"description\" content=\"Con el fin de Universal Analytics en 2023, es el momento de migrar a un proveedor de anal\u00edtica sostenible y respetuoso con la privacidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.piano.io\/es\/resources\/google-analytics-vs-piano-analytics-como-elegir-el-proveedor-de-analitica-adecuado-para-su-empresa\/\" 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