{"id":11193,"date":"2022-01-10T13:22:04","date_gmt":"2022-01-10T13:22:04","guid":{"rendered":"https:\/\/piano.io\/fr\/?p=11193"},"modified":"2022-07-25T14:38:59","modified_gmt":"2022-07-25T14:38:59","slug":"la-presse-au-futur-fin-cookies-tiers","status":"publish","type":"post","link":"https:\/\/piano.io\/fr\/resources\/la-presse-au-futur-fin-cookies-tiers\/","title":{"rendered":"Et si la fin des cookies tiers \u00e9tait le meilleur moyen de reconqu\u00e9rir votre audience ?"},"content":{"rendered":"\n<p>Avec la fin des cookies tiers, il est urgent pour les m\u00e9dias de <strong>repenser leur strat\u00e9gie de collecte de donn\u00e9es first et zero-party<\/strong> afin de combler les pertes. Cette session pr\u00e9sent\u00e9e par <a href=\"https:\/\/www.linkedin.com\/in\/vincentbrach\/\">Vincent Brach<\/a> de Piano vous permet de d\u00e9couvrir comment tourner la fin des cookies tiers \u00e0 votre avantage.<\/p>\n\n\n\n<p>Au cours de cette pr\u00e9sentation, nous discutons des meilleures pratiques en termes de collecte de donn\u00e9es en nous appuyant sur les donn\u00e9es recueillies aupr\u00e8s de plus de 300 clients de Piano dans le monde entier.<\/p>\n\n\n\n<p>Si vous souhaitez optimiser vos revenus publicitaires, personnaliser vos offres d&#8217;abonnement ou augmenter vos revenus, ne manquez pas ce webinar !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec la fin des cookies tiers, il est urgent pour les m\u00e9dias de repenser leur strat\u00e9gie de collecte de donn\u00e9es first et zero-party afin de combler les pertes. Cette session pr\u00e9sent\u00e9e par Vincent Brach de Piano vous permet de d\u00e9couvrir comment tourner la fin des cookies tiers \u00e0 votre avantage. Au cours de cette pr\u00e9sentation, [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":11301,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[18,14,20],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Et si la fin des cookies tiers \u00e9tait le meilleur moyen de reconqu\u00e9rir votre audience ?<\/title>\n<meta name=\"description\" content=\"Cette session pr\u00e9sent\u00e9e par Vincent Brach de Piano vous permet de d\u00e9couvrir comment tourner la fin des cookies tiers \u00e0 votre avantage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/piano.io\/fr\/resources\/la-presse-au-futur-fin-cookies-tiers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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