{"id":11197,"date":"2022-02-10T20:51:57","date_gmt":"2022-02-10T20:51:57","guid":{"rendered":"https:\/\/piano.io\/fr\/?p=11197"},"modified":"2022-07-25T12:31:48","modified_gmt":"2022-07-25T12:31:48","slug":"segmentation-et-personnalisation-mind-media-masterclass","status":"publish","type":"post","link":"https:\/\/piano.io\/fr\/resources\/segmentation-et-personnalisation-mind-media-masterclass\/","title":{"rendered":"Segmentation et personnalisation : les cl\u00e9s d&#8217;une strat\u00e9gie d&#8217;abonnement r\u00e9ussie"},"content":{"rendered":"\n<p>Persuader une audience de s&#8217;abonner et de payer pour obtenir du contenu fait partie des plus grands d\u00e9fis auxquels sont aujourd&#8217;hui confront\u00e9s les groupes m\u00e9dias. Il est primordial de bien cerner les clients potentiels avant de lancer un mod\u00e8le d&#8217;abonnement. Mais peut-on aller plus loin ? Comment utiliser ces connaissances pour augmenter les conversions ? Gr\u00e2ce \u00e0 une strat\u00e9gie compl\u00e8te de personnalisation et de segmentation.<\/p>\n\n\n\n<p>Mickael Lucarelli, ing\u00e9nieur d\u2019affaire, Matthieu Hansmann, chef de projet Data Science de Fifty-Five et Romain Lhote, Responsable produit et data de L&#8217;\u00c9quipe abordent la cr\u00e9ation de segments d&#8217;audience et la personnalisation des exp\u00e9riences sur site en vue d&#8217;encourager les abonnements payants. Fifty-Five \u00e9voque de la m\u00e9thodologie \u00e0 appliquer pour mieux comprendre votre audience sans d\u00e9grader l&#8217;exp\u00e9rience client, de la strat\u00e9gie de contenu \u00e0 adopter et des utilisateurs \u00e0 cibler. Ensuite, en s&#8217;appuyant sur ses donn\u00e9es de r\u00e9f\u00e9rence et ses KPI, Piano explique pr\u00e9cis\u00e9ment ce que vous devez faire pour maximiser le retour sur investissement de vos abonnements. Enfin Romain Lhote Romain Lhote illustre comment l\u2019Equipe a personnalis\u00e9 son approche pour constituer sa base d&#8217;abonn\u00e9s et activer ses donn\u00e9es.&nbsp;<\/p>\n\n\n\n<p>Vous \u00eates \u00e9diteur ? Vous souhaitez mieux pr\u00e9dire l&#8217;affinit\u00e9 d&#8217;un utilisateur pour une cat\u00e9gorie d&#8217;articles et sa propension \u00e0 s&#8217;abonner afin de personnaliser votre contenu et vos campagnes de recrutement ? Ne manquez pas ce webinar.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Persuader une audience de s&#8217;abonner et de payer pour obtenir du contenu fait partie des plus grands d\u00e9fis auxquels sont aujourd&#8217;hui confront\u00e9s les groupes m\u00e9dias. Il est primordial de bien cerner les clients potentiels avant de lancer un mod\u00e8le d&#8217;abonnement. Mais peut-on aller plus loin ? Comment utiliser ces connaissances pour augmenter les conversions ? [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":11309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,14,20],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Segmentation et personnalisation : les cl\u00e9s d&#039;une strat\u00e9gie d&#039;abonnement r\u00e9ussie<\/title>\n<meta name=\"description\" content=\"Comment utiliser ces connaissances pour augmenter les conversions ? Gr\u00e2ce \u00e0 une strat\u00e9gie compl\u00e8te de personnalisation et de segmentation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/piano.io\/fr\/resources\/segmentation-et-personnalisation-mind-media-masterclass\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Segmentation et personnalisation : les cl\u00e9s d&#039;une strat\u00e9gie d&#039;abonnement r\u00e9ussie\" \/>\n<meta property=\"og:description\" content=\"Comment utiliser ces connaissances pour augmenter les conversions ? Gr\u00e2ce \u00e0 une strat\u00e9gie compl\u00e8te de personnalisation et de segmentation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/piano.io\/fr\/resources\/segmentation-et-personnalisation-mind-media-masterclass\/\" \/>\n<meta property=\"og:site_name\" content=\"Piano\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/piano.io\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-10T20:51:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-25T12:31:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/piano.io\/wp-content\/uploads\/2022\/07\/aHViPTkzMTk0JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYyMDUzM2ZhNjlhZGIuanBnJnZlcnNpb249MDAwMCZzaWc9ZGYyZjUyZmVlNjE4MmIyYzNiMzMzYjRlOGRiNjliODc.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Piano Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@piano_io\" \/>\n<meta name=\"twitter:site\" content=\"@piano_io\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piano Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.cxense.com\/#organization\",\"name\":\"Piano Software, Inc.\",\"url\":\"https:\/\/www.cxense.com\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/piano-io\/\",\"https:\/\/www.facebook.com\/piano.io\",\"https:\/\/twitter.com\/piano_io\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-fr\",\"@id\":\"https:\/\/www.cxense.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/piano.io\/wp-content\/uploads\/2022\/07\/Piano_Logo.jpeg\",\"contentUrl\":\"https:\/\/piano.io\/wp-content\/uploads\/2022\/07\/Piano_Logo.jpeg\",\"width\":1111,\"height\":400,\"caption\":\"Piano Software, Inc.\"},\"image\":{\"@id\":\"https:\/\/www.cxense.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cxense.com\/#website\",\"url\":\"https:\/\/www.cxense.com\/\",\"name\":\"Piano\",\"description\":\"Analytics + Activation\",\"publisher\":{\"@id\":\"https:\/\/www.cxense.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cxense.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-fr\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-fr\",\"@id\":\"https:\/\/piano.io\/fr\/resources\/segmentation-et-personnalisation-mind-media-masterclass\/#primaryimage\",\"url\":\"https:\/\/piano.io\/wp-content\/uploads\/2022\/07\/aHViPTkzMTk0JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYyMDUzM2ZhNjlhZGIuanBnJnZlcnNpb249MDAwMCZzaWc9ZGYyZjUyZmVlNjE4MmIyYzNiMzMzYjRlOGRiNjliODc.jpeg\",\"contentUrl\":\"https:\/\/piano.io\/wp-content\/uploads\/2022\/07\/aHViPTkzMTk0JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYyMDUzM2ZhNjlhZGIuanBnJnZlcnNpb249MDAwMCZzaWc9ZGYyZjUyZmVlNjE4MmIyYzNiMzMzYjRlOGRiNjliODc.jpeg\",\"width\":1920,\"height\":1080},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/piano.io\/fr\/resources\/segmentation-et-personnalisation-mind-media-masterclass\/#webpage\",\"url\":\"https:\/\/piano.io\/fr\/resources\/segmentation-et-personnalisation-mind-media-masterclass\/\",\"name\":\"Segmentation et personnalisation : les cl\u00e9s d'une strat\u00e9gie d'abonnement r\u00e9ussie\",\"isPartOf\":{\"@id\":\"https:\/\/www.cxense.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/piano.io\/fr\/resources\/segmentation-et-personnalisation-mind-media-masterclass\/#primaryimage\"},\"datePublished\":\"2022-02-10T20:51:57+00:00\",\"dateModified\":\"2022-07-25T12:31:48+00:00\",\"description\":\"Comment utiliser ces connaissances pour augmenter les conversions ? Gr\u00e2ce \u00e0 une strat\u00e9gie compl\u00e8te de personnalisation et de segmentation.\",\"breadcrumb\":{\"@id\":\"https:\/\/piano.io\/fr\/resources\/segmentation-et-personnalisation-mind-media-masterclass\/#breadcrumb\"},\"inLanguage\":\"fr-fr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/piano.io\/fr\/resources\/segmentation-et-personnalisation-mind-media-masterclass\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/piano.io\/fr\/resources\/segmentation-et-personnalisation-mind-media-masterclass\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cxense.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Segmentation et personnalisation : les cl\u00e9s d&#8217;une strat\u00e9gie d&#8217;abonnement r\u00e9ussie\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/piano.io\/fr\/resources\/segmentation-et-personnalisation-mind-media-masterclass\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/piano.io\/fr\/resources\/segmentation-et-personnalisation-mind-media-masterclass\/#webpage\"},\"author\":{\"name\":\"Piano Team\",\"@id\":\"https:\/\/www.cxense.com\/#\/schema\/person\/ddd28c8f5f25f8fc6c682a6a64e51074\"},\"headline\":\"Segmentation et personnalisation : les cl\u00e9s d&#8217;une strat\u00e9gie d&#8217;abonnement r\u00e9ussie\",\"datePublished\":\"2022-02-10T20:51:57+00:00\",\"dateModified\":\"2022-07-25T12:31:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/piano.io\/fr\/resources\/segmentation-et-personnalisation-mind-media-masterclass\/#webpage\"},\"wordCount\":489,\"publisher\":{\"@id\":\"https:\/\/www.cxense.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/piano.io\/fr\/resources\/segmentation-et-personnalisation-mind-media-masterclass\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/piano.io\/wp-content\/uploads\/2022\/07\/aHViPTkzMTk0JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYyMDUzM2ZhNjlhZGIuanBnJnZlcnNpb249MDAwMCZzaWc9ZGYyZjUyZmVlNjE4MmIyYzNiMzMzYjRlOGRiNjliODc.jpeg\",\"articleSection\":[\"Personalisation\",\"Abonnement\",\"Webinars\"],\"inLanguage\":\"fr-fr\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cxense.com\/#\/schema\/person\/ddd28c8f5f25f8fc6c682a6a64e51074\",\"name\":\"Piano Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-fr\",\"@id\":\"https:\/\/www.cxense.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b916894b59514de104fd7d1411c4df54?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b916894b59514de104fd7d1411c4df54?s=96&d=mm&r=g\",\"caption\":\"Piano Team\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Segmentation et personnalisation : les cl\u00e9s d'une strat\u00e9gie d'abonnement r\u00e9ussie","description":"Comment utiliser ces connaissances pour augmenter les conversions ? Gr\u00e2ce \u00e0 une strat\u00e9gie compl\u00e8te de personnalisation et de segmentation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/piano.io\/fr\/resources\/segmentation-et-personnalisation-mind-media-masterclass\/","og_locale":"en_US","og_type":"article","og_title":"Segmentation et personnalisation : les cl\u00e9s d'une strat\u00e9gie d'abonnement r\u00e9ussie","og_description":"Comment utiliser ces connaissances pour augmenter les conversions ? Gr\u00e2ce \u00e0 une strat\u00e9gie compl\u00e8te de personnalisation et de segmentation.","og_url":"https:\/\/piano.io\/fr\/resources\/segmentation-et-personnalisation-mind-media-masterclass\/","og_site_name":"Piano","article_publisher":"https:\/\/www.facebook.com\/piano.io","article_published_time":"2022-02-10T20:51:57+00:00","article_modified_time":"2022-07-25T12:31:48+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/piano.io\/wp-content\/uploads\/2022\/07\/aHViPTkzMTk0JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYyMDUzM2ZhNjlhZGIuanBnJnZlcnNpb249MDAwMCZzaWc9ZGYyZjUyZmVlNjE4MmIyYzNiMzMzYjRlOGRiNjliODc.jpeg","type":"image\/jpeg"}],"author":"Piano Team","twitter_card":"summary_large_image","twitter_creator":"@piano_io","twitter_site":"@piano_io","twitter_misc":{"Written by":"Piano Team","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.cxense.com\/#organization","name":"Piano Software, Inc.","url":"https:\/\/www.cxense.com\/","sameAs":["https:\/\/www.linkedin.com\/company\/piano-io\/","https:\/\/www.facebook.com\/piano.io","https:\/\/twitter.com\/piano_io"],"logo":{"@type":"ImageObject","inLanguage":"fr-fr","@id":"https:\/\/www.cxense.com\/#\/schema\/logo\/image\/","url":"https:\/\/piano.io\/wp-content\/uploads\/2022\/07\/Piano_Logo.jpeg","contentUrl":"https:\/\/piano.io\/wp-content\/uploads\/2022\/07\/Piano_Logo.jpeg","width":1111,"height":400,"caption":"Piano Software, Inc."},"image":{"@id":"https:\/\/www.cxense.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.cxense.com\/#website","url":"https:\/\/www.cxense.com\/","name":"Piano","description":"Analytics + Activation","publisher":{"@id":"https:\/\/www.cxense.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cxense.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-fr"},{"@type":"ImageObject","inLanguage":"fr-fr","@id":"https:\/\/piano.io\/fr\/resources\/segmentation-et-personnalisation-mind-media-masterclass\/#primaryimage","url":"https:\/\/piano.io\/wp-content\/uploads\/2022\/07\/aHViPTkzMTk0JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYyMDUzM2ZhNjlhZGIuanBnJnZlcnNpb249MDAwMCZzaWc9ZGYyZjUyZmVlNjE4MmIyYzNiMzMzYjRlOGRiNjliODc.jpeg","contentUrl":"https:\/\/piano.io\/wp-content\/uploads\/2022\/07\/aHViPTkzMTk0JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYyMDUzM2ZhNjlhZGIuanBnJnZlcnNpb249MDAwMCZzaWc9ZGYyZjUyZmVlNjE4MmIyYzNiMzMzYjRlOGRiNjliODc.jpeg","width":1920,"height":1080},{"@type":"WebPage","@id":"https:\/\/piano.io\/fr\/resources\/segmentation-et-personnalisation-mind-media-masterclass\/#webpage","url":"https:\/\/piano.io\/fr\/resources\/segmentation-et-personnalisation-mind-media-masterclass\/","name":"Segmentation et personnalisation : les cl\u00e9s d'une strat\u00e9gie d'abonnement r\u00e9ussie","isPartOf":{"@id":"https:\/\/www.cxense.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/piano.io\/fr\/resources\/segmentation-et-personnalisation-mind-media-masterclass\/#primaryimage"},"datePublished":"2022-02-10T20:51:57+00:00","dateModified":"2022-07-25T12:31:48+00:00","description":"Comment utiliser ces connaissances pour augmenter les conversions ? Gr\u00e2ce \u00e0 une strat\u00e9gie compl\u00e8te de personnalisation et de segmentation.","breadcrumb":{"@id":"https:\/\/piano.io\/fr\/resources\/segmentation-et-personnalisation-mind-media-masterclass\/#breadcrumb"},"inLanguage":"fr-fr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/piano.io\/fr\/resources\/segmentation-et-personnalisation-mind-media-masterclass\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/piano.io\/fr\/resources\/segmentation-et-personnalisation-mind-media-masterclass\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cxense.com\/"},{"@type":"ListItem","position":2,"name":"Segmentation et personnalisation : les cl\u00e9s d&#8217;une strat\u00e9gie d&#8217;abonnement r\u00e9ussie"}]},{"@type":"Article","@id":"https:\/\/piano.io\/fr\/resources\/segmentation-et-personnalisation-mind-media-masterclass\/#article","isPartOf":{"@id":"https:\/\/piano.io\/fr\/resources\/segmentation-et-personnalisation-mind-media-masterclass\/#webpage"},"author":{"name":"Piano Team","@id":"https:\/\/www.cxense.com\/#\/schema\/person\/ddd28c8f5f25f8fc6c682a6a64e51074"},"headline":"Segmentation et personnalisation : les cl\u00e9s d&#8217;une strat\u00e9gie d&#8217;abonnement r\u00e9ussie","datePublished":"2022-02-10T20:51:57+00:00","dateModified":"2022-07-25T12:31:48+00:00","mainEntityOfPage":{"@id":"https:\/\/piano.io\/fr\/resources\/segmentation-et-personnalisation-mind-media-masterclass\/#webpage"},"wordCount":489,"publisher":{"@id":"https:\/\/www.cxense.com\/#organization"},"image":{"@id":"https:\/\/piano.io\/fr\/resources\/segmentation-et-personnalisation-mind-media-masterclass\/#primaryimage"},"thumbnailUrl":"https:\/\/piano.io\/wp-content\/uploads\/2022\/07\/aHViPTkzMTk0JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYyMDUzM2ZhNjlhZGIuanBnJnZlcnNpb249MDAwMCZzaWc9ZGYyZjUyZmVlNjE4MmIyYzNiMzMzYjRlOGRiNjliODc.jpeg","articleSection":["Personalisation","Abonnement","Webinars"],"inLanguage":"fr-fr"},{"@type":"Person","@id":"https:\/\/www.cxense.com\/#\/schema\/person\/ddd28c8f5f25f8fc6c682a6a64e51074","name":"Piano Team","image":{"@type":"ImageObject","inLanguage":"fr-fr","@id":"https:\/\/www.cxense.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b916894b59514de104fd7d1411c4df54?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b916894b59514de104fd7d1411c4df54?s=96&d=mm&r=g","caption":"Piano Team"}}]}},"_links":{"self":[{"href":"https:\/\/piano.io\/fr\/wp-json\/wp\/v2\/posts\/11197"}],"collection":[{"href":"https:\/\/piano.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/piano.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/piano.io\/fr\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/piano.io\/fr\/wp-json\/wp\/v2\/comments?post=11197"}],"version-history":[{"count":4,"href":"https:\/\/piano.io\/fr\/wp-json\/wp\/v2\/posts\/11197\/revisions"}],"predecessor-version":[{"id":12451,"href":"https:\/\/piano.io\/fr\/wp-json\/wp\/v2\/posts\/11197\/revisions\/12451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/piano.io\/fr\/wp-json\/wp\/v2\/media\/11309"}],"wp:attachment":[{"href":"https:\/\/piano.io\/fr\/wp-json\/wp\/v2\/media?parent=11197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/piano.io\/fr\/wp-json\/wp\/v2\/categories?post=11197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/piano.io\/fr\/wp-json\/wp\/v2\/tags?post=11197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}