By Patrick Appel, Director of Research<\/p>\n\n\n\n
Piano works with hundreds of organisations that collectively manage thousands of websites and billions of visitors. This vast network provides an unparalleled benchmark dataset through which we can understand digital engagement, conversion and retention trends. For the first time ever, we\u2019ve packaged up this data into our inaugural, bi-annual Subscription Performance Benchmark Report<\/strong> so you can see the numbers that matter most to your subscription business.<\/p>\n\n\n\n In this first edition, we dive into our learnings from a year in which we saw a surge in subscriptions, due in part to COVID-19 and in part to a shift in consumer acceptance to support and pay for good journalism. Some highlights:<\/p>\n\n\n\n