Piano’s platform is designed to help maximize the outcome of your customer interactions. Piano’s services are designed to help you get the most out of the experience with us.
For clients invested in Piano Activation, we recommend working with our in-house services team for a few critical activities. These Piano teams draw on their experience working with hundreds of clients to provide:
Implementation support
Technical consulting
Training
Professional Services for improving subscriber acquisition, retention, and engagement
Social media campaign management to drive site traffic
We also offer professional services derived from our collective experience with thousands of sites, in order to apply best practices within the platform, as well as paid social media buying service to drive higher site traffic.
Implementation
Piano’s implementation process helps our clients set up for success by advising and delivering a collaborative onboarding process.
The keys to our success
Detailed discovery means specific goals drive optimized implementation
Expert project management keeps communication and timeline execution on track
Strategic expertise draws on hundreds of past implementations, which ensures our clients adopt performative and reliable implementation approaches that will underpin their success for years to come
Technical expertise to align with your IT team and jointly create a strong and sustainable foundation
Technical Consulting
Our Technical Consulting (TC) team includes developers and technical consultants based in our global offices. This team supports clients with technical engagements, technical audits and builds templates to support our platforms.
The TC team also builds and maintains our managed middleware. For clients who opt not to integrate Piano with their own systems, our managed middleware provides a series of connectors to transform and transfer client data to third-party systems. It can move data into and out of Piano’s platforms in real-time or on a defined regular schedule.
Industry expertise and best practices
We align with your team to understand your goals and priorities, as well as establish our baseline for collaboration.
Battle-tested tracks that drive success
We create strategic plans that leverage our proven methodology and follow a consistent, audience-first framework to Attract, Engage, Acquire, and Retain.
Use established processes to solve specific problems
Our structured process and benchmark reports help split strategic initiatives into discrete tactics that we help you deploy, as well as creating measurement touch-points along the way.
Measure yourself against other industry leaders
Piano’s unique benchmark data draws on 4+ billion monthly users, 40+ billion page views and 13+ million monthly subscribers to help identify opportunities while providing context for your performance on an ongoing basis.
Campaign Services
Organic and paid search remain an exciting, yet inconsistent, funnel of traffic. Piano offers Campaign Services that use highly-targeted social media buys to deliver users to your owned-and-operated properties.
Data-driven media buying at its best
Our media buys use click signal data from organic posts combined with the data generated from our massive publishing platform to optimize success.
Increase branded content revenue
Get more eyes on your branded or sponsored content in order to grow traffic or drive engagement.
Grow your audience
Reach and acquire new users across the breadth of your social channels with tailor-made strategies.
Convert social audiences into paying users
Drive return on ad spend (ROAS) with smart campaigns specifically designed to move audiences from the top of the funnel to the bottom.
Training
Piano offers a broad range of training to support our clients. The Piano Training Center offers more than 100 training courses for online client training 24/7.
Topics include configuration, usage examples and both basic and advanced feature training
Graded quizzes and exercises to test your team’s knowledge
Designed for a broad range of training for both new users seeking to learn the platform from the ground up, and veteran users looking for refreshers on key topics
New courses added monthly
Tailored client training for individuals and teams is also available from our expert trainers, both in-person and online.
