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As Digital Media Companies Shift Focus from Scale towards Loyalty and Revenue, Piano Achieves Fourth Consecutive Quarter of Record Growth
In Q1, NY-based SaaS business adds Crain’s, Digiday, London Review of Books, Resignation Media, Grupo Expansión, National Geographic, Stratfor, GFR Media, Investor’s Business Daily to who’s who of media client list New York, NY, April 3, 2017 – For the fourth quarter in a row, Piano is celebrating record revenue growth and accelerating adoption of...
Publisher Utilizes Piano’s Powerful and Intuitive Platform to Drive Engagement and Optimize Digital Revenues Across Desktop, Mobile and In-App Offerings New York, NY, August 9, 2016 – The Economist just expanded its user engagement and monetization strategy at Economist.com using Piano’s Composer. Composer is part of Piano’s product suite that enables media companies to optimize...
Industry Trend of the Week Who is really looking at online content? How do publishers know that a page view is a story that’s read, an ad that’s viewed and not just someone who has clicked through from social media or a search engine and then bounced? Current analytics tools return page views, but do...
Industry Trend of the Week Last week saw a number of publications announce they were culling staff to cut costs; this week the buzz is all about how much ad money Silicon Valley is removing from online publishers’ coffers. The $60B that Google collected in advertising revenue last year dwarfs the entire publishing industry, including...
Industry Trend of the Week Journalists are again in for a tough time as their employers are cutting yet more reporters and editors. First The Daily Telegraph announced it was culling senior newsroom staff including their Deputy Editor. Then new media darling Vice axed both London-based foreign correspondents and another 18 people in the UK...