Webinar
Survive & Thrive: AI Strategies for Publishers
About the webinar
Search referrals fell 36% in 2025, and AI tools currently send back just 0.1% of that traffic and less than 0.5% of revenue. Yet in a survey of 80 media executives, 63% said AI adoption has already increased their revenue. This webinar shows you how to do both – protect your content from AI crawlers and put AI to work inside your own team.
What you'll learn:
Which bots are costing you the most traffic, and why robots.txt is ignored by about 70% of bot traffic – plus other, stronger content protection methods
What 80 media executives told Piano about how they're using AI, where it's working, and what they're still worried about
Where AI is already moving the needle on subscription KPIs, including how Stripe's Smart Retries feature recovers 55% of failed payments
What's next for Composer, Piano's experience optimization platform, as it moves from a powerful but complex tool to faster and more precise outcomes
Who should watch:
Executives and decision-makers setting AI strategy for their publication
Content, product, and analytics teams responsible for traffic and revenue
Legal and licensing teams evaluating how to respond to AI scraping
About the webinar
Search referrals fell 36% in 2025, and AI tools currently send back just 0.1% of that traffic and less than 0.5% of revenue. Yet in a survey of 80 media executives, 63% said AI adoption has already increased their revenue. This webinar shows you how to do both – protect your content from AI crawlers and put AI to work inside your own team.
What you'll learn:
Which bots are costing you the most traffic, and why robots.txt is ignored by about 70% of bot traffic – plus other, stronger content protection methods
What 80 media executives told Piano about how they're using AI, where it's working, and what they're still worried about
Where AI is already moving the needle on subscription KPIs, including how Stripe's Smart Retries feature recovers 55% of failed payments
What's next for Composer, Piano's experience optimization platform, as it moves from a powerful but complex tool to faster and more precise outcomes
Who should watch:
Executives and decision-makers setting AI strategy for their publication
Content, product, and analytics teams responsible for traffic and revenue
Legal and licensing teams evaluating how to respond to AI scraping
Meet your speakers
Patrick Appel, VP of Product, Composer Patrick leads product strategy for Composer, Piano's experience optimization platform. He and his product and data science teams build the tools publishers use to grow subscribers – from first click to renewal.
Michael Silberman, EVP, Media Strategy Michael Silberman launched MSNBC.com and spent a decade transforming NY Media from a regional outlet into a national digital publisher – growing revenue 4x and its audience from 3 million to 35 million users along the way. With over 30 years in digital media, he's now Piano's executive sponsor for the media and publishing category. He also leads Piano’s overall messaging and thought leadership, ensuring all external communications clearly and effectively convey Piano’s products and value.
Join us on August 12, 10 AM ET / 16:00 CET and get a clear plan for protecting your content and growing revenue in the AI era.
Meet your speakers
Patrick Appel, VP of Product, Composer Patrick leads product strategy for Composer, Piano's experience optimization platform. He and his product and data science teams build the tools publishers use to grow subscribers – from first click to renewal.
Michael Silberman, EVP, Media Strategy Michael Silberman launched MSNBC.com and spent a decade transforming NY Media from a regional outlet into a national digital publisher – growing revenue 4x and its audience from 3 million to 35 million users along the way. With over 30 years in digital media, he's now Piano's executive sponsor for the media and publishing category. He also leads Piano’s overall messaging and thought leadership, ensuring all external communications clearly and effectively convey Piano’s products and value.
Join us on August 12, 10 AM ET / 16:00 CET and get a clear plan for protecting your content and growing revenue in the AI era.
Customer intelligence
that drives growth
Platform
Industries
Company
Customer intelligence
that drives growth
Platform
Industries
Company
Customer intelligence
that drives growth
Platform
Industries
Company