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Piano featured as a leader in Snowflake’s Modern Marketing Data Tech Stack Report 2023

Snowflake's 2023 Report names Piano a leader in marketing tech stack. Unify data with efficiency, empower proactive analytics, and modernize your marketing for success. Download the report and sign up for a demo.

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November 3, 2023

Piano Launches Ad Revenue Insights, Revealing Previously Unavailable Advertising Data

Ad Revenue Insights allows publishers to see the precise revenue associated with each granular ad impression

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September 18, 2023

Piano Academy Live Returns to Paris in 2023

Piano is thrilled to welcome our ever-growing community of visionary clients and prospects back to Paris for our…

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June 27, 2023

Four tips to get a new analytics solution up and running fast

The analytics market is facing a seismic shift. The recent end of Google Universal Analytics (UA) sent many…

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June 16, 2023

[Report] How to Drive Audience Engagement with AI-powered Content Recommendations

For publishers across the digital media industry, the ability to personalize content recommendations based on precise…

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March 2, 2023

Google Analytics vs. the GDPR: why your data is safer with Piano

With GA being declared officially in breach of the GDPR, now is the time to migrate to a GDPR compliant analytics provider.

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February 23, 2023

Collective Wisdom: Drive conversions with Piano’s A/B testing strategy

Piano’s A/B testing enables publishers to continually refine and optimize their offer to ensure their messaging is the most effective for their audience

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October 13, 2022

Piano and Digiday Release Publisher’s Guide to A/B Testing

In this guide, Digiday and Piano present tactics for publishers to employ successful A/B tests and grow their audiences and increase conversions through steady, incremental improvements.

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October 7, 2022

Server-side tagging 101: what you need to know

The future without third-party data is imminent. Server-side tagging is a creative solution to capture important user data.

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September 28, 2022

How Relevant Digital uses Piano & ID5 to drive cookieless audience ad targeting

Discover how Relevant Digital uses Piano and ID5 to drive audience targeting for its programmatic advertising clients and prepare for the future beyond third-party cookies.

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September 22, 2022

Analytics

Our Analytics section takes you through the key areas involved in being truly data-driven including insights on ad revenue, subscriptions, content engagement and customer profile data.

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Piano featured as a leader in Snowflake’s Modern Marketing Data Tech Stack Report 2023

November 3, 2023

Meilleurtaux: Leveraging Analytics to Drive Future Growth

October 12, 2023

Piano Launches Ad Revenue Insights, Revealing Previously Unavailable Advertising Data

September 18, 2023

Ad Revenue Insights: Product Reveal

September 11, 2023

What is the difference between GDPR and ePrivacy?

August 5, 2023

Subscription

From launching a successful subscription business to optimizing an existing program, our Subscription section provides deep content to help you drive conversions and grow loyalty and engagements.

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Piano now offers PayPal’s latest integration to help maximize conversion

November 20, 2023

How The Toledo Blade created a frictionless experience to sell thousands of day passes

November 6, 2023

Piano Lessons: Getting started with Passive Churn Prevention

October 27, 2023

Piano Lessons: Launch flexible offers with Dynamic Subscription

September 28, 2023

How Polaris Media Sør used A/B testing to drive digital subscriptions

August 30, 2023

Personalization

Improving onsite targeting, content monetization and advertising using zero- and first-party data in the lead-up to third-party cookie deprecation are all discussed in our Personalization section.

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Get Past the Paywall: Personalize Engagement to Reach Users

August 30, 2023

[Report] How to Drive Audience Engagement with AI-powered Content Recommendations

March 2, 2023

How to Build Profiles for Unknown Visitors and Convert Them into Customers

February 17, 2023

How to Be a Digital Advertising Superstar: Maximizing Revenue Through AI-Powered Segments

February 17, 2023

5 essentials to consider when choosing to build or buy technology

September 1, 2022

Social

In our Social section, learn the keys to engaging audiences across platform, while getting best practices to connecting the insights for a holistic strategy.

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Navigating the evolving social media landscape: key takeaways from industry leaders

November 21, 2023

Mastering Social Media: Insights from Industry Leaders

September 25, 2023

How Future Streamlined Social Publishing For Hundreds of Accounts

May 24, 2023

How Nexstar transformed its social media program in under six weeks

March 29, 2023

How Refinery29 streamlined workflows and centralized its social posting

March 29, 2023

Advertising

In our advertising section, read research, browse bylines and get tips and tricks to inject your revenue opportunities with unique insights.

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Piano Launches Ad Revenue Insights, Revealing Previously Unavailable Advertising Data

September 18, 2023

Piano Lessons: Introducing Piano’s New Propensity Models

July 27, 2023

How to Be a Digital Advertising Superstar: Maximizing Revenue Through AI-Powered Segments

February 17, 2023

How Relevant Digital uses Piano & ID5 to drive cookieless audience ad targeting

September 22, 2022

Six things to know about ad blocking: how to restore revenue with the right response

July 5, 2022

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