Featured this week

[Report] How to Drive Audience Engagement with AI-powered Content Recommendations

For publishers across the digital media industry, the ability to personalize content recommendations based on precise…

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March 2, 2023

Google Analytics vs. the GDPR: why your data is safer with Piano

With GA being declared officially in breach of the GDPR, now is the time to migrate to a GDPR compliant analytics provider.

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February 23, 2023

Collective Wisdom: Drive conversions with Piano’s A/B testing strategy

Piano’s A/B testing enables publishers to continually refine and optimize their offer to ensure their messaging is the most effective for their audience

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October 13, 2022

Piano and Digiday Release Publisher’s Guide to A/B Testing

In this guide, Digiday and Piano present tactics for publishers to employ successful A/B tests and grow their audiences and increase conversions through steady, incremental improvements.

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October 7, 2022

Server-side tagging 101: what you need to know

The future without third-party data is imminent. Server-side tagging is a creative solution to capture important user data.

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September 28, 2022

How Relevant Digital uses Piano & ID5 to drive cookieless audience ad targeting

Discover how Relevant Digital uses Piano and ID5 to drive audience targeting for its programmatic advertising clients and prepare for the future beyond third-party cookies.

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September 22, 2022

Piano Lessons: planning for promo – how to resource your team for subscription marketing

Subscription programs require constant optimization and innovation to continue growing and engaging new audiences. In this Piano…

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August 1, 2022

Piano releases 2022 Subscription Performance Benchmark Report

Piano optimizes multi-channel experiences for over 550 publishers worldwide. By analyzing customer behavior across over 140 billion page…

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July 13, 2022

Four tips to get a new analytics solution up and running fast

The analytics market is about to face a seismic shift. Google Universal Analytics (UA) which has been freely…

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June 16, 2022

Analytics

Our Analytics section takes you through the key areas involved in being truly data-driven including insights on ad revenue, subscriptions, content engagement and customer profile data.

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GDPR-Compliant Analytics: Piano Academy Live Roundtable

May 16, 2023

Improve your conversion efficiency with Funnels

May 16, 2023

How the BBC Doubled Reader Engagement with Piano Analytics

May 5, 2023

Google Analytics vs. the GDPR: why your data is safer with Piano

February 23, 2023

Is there a future for marketing attribution with the demise of third-party cookies?

February 17, 2023

Subscription

From launching a successful subscription business to optimizing an existing program, our Subscription section provides deep content to help you drive conversions and grow loyalty and engagements.

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How Teknisk Ukeblad Increased Subscriber Conversions by 40%

May 19, 2023

How Piano Helped Polaris Media Sør Increase Their Offer Value

May 10, 2023

Piano Lessons: Getting Creative with Dynamic Subscription Offerings

December 16, 2022

Collective wisdom: Building a Subscription Program

December 5, 2022

Collective Wisdom: Drive conversions with Piano’s A/B testing strategy

October 13, 2022

Personalization

Improving onsite targeting, content monetization and advertising using zero- and first-party data in the lead-up to third-party cookie deprecation are all discussed in our Personalization section.

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[Report] How to Drive Audience Engagement with AI-powered Content Recommendations

March 2, 2023

How to Build Profiles for Unknown Visitors and Convert Them into Customers

February 17, 2023

How to Be a Digital Advertising Superstar: Maximizing Revenue Through AI-Powered Segments

February 17, 2023

5 essentials to consider when choosing to build or buy technology

September 1, 2022

Get Past the Paywall: Personalize Engagement to Reach Users

August 30, 2022

Social

In our Social section, learn the keys to engaging audiences across platform, while getting best practices to connecting the insights for a holistic strategy.

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How Future Streamlined Social Publishing For Hundreds of Accounts

May 24, 2023

How Nexstar transformed its social media program in under six weeks

March 29, 2023

How Refinery29 streamlined workflows and centralized its social posting

March 29, 2023

How to level up content distribution in your social media strategy

March 28, 2023

How to better engage audiences with Socialflow’s new Instagram features

March 3, 2023

Advertising

In our advertising section, read research, browse bylines and get tips and tricks to inject your revenue opportunities with unique insights.

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How to Be a Digital Advertising Superstar: Maximizing Revenue Through AI-Powered Segments

February 17, 2023

How Relevant Digital uses Piano & ID5 to drive cookieless audience ad targeting

September 22, 2022

Six things to know about ad blocking: how to restore revenue with the right response

July 5, 2022

First-party data & identity strategies for the post-cookie future

June 14, 2022

Inside Mediahuis’ 12-month sprint to supercharged advertising ROI

February 7, 2022

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