How Future Streamlined Social Publishing For Hundreds of Accounts
Future is the global leader in specialist media, home to over 250 owned and operated brands including Tom’s Guide, TechRadar, Gamesradar+, CinemaBlend, Marie Claire, Who What Wear, Homes & Gardens, Kiplinger, The Week, Space.com, and more.
Its market-leading portfolio spans more than a dozen different special interest categories, including technology, games, women’s lifestyle, news, sports, and home interest, reaching one in three people across the UK and US through its websites and over 197 million followers through dedicated brand social platforms.
Future was spending too much time and energy managing a vast social media presence. As Future grew steadily through acquisition, the team became spread thin across several social publishing tools and increasingly unable to manage Future’s hundreds of social accounts in a streamlined, unified manner.
Future sought a solution that would enable their team to work smarter and regain full control over their social strategy and execution. Any solution needed to be suitable for very niche sites with small teams, as well as world-famous lifestyle brands with extensive resourcing.
They found instant value and cost-saving potential in Socialflow's automation and ability to help their team ramp up on one unified platform. By utilizing Socialflow’s Optimization function to automatically decide when to publish on social media, Future was able significantly reduce the amount of manual work and save the team massive amounts of time.
Future saw the following results from partnering with Socialflow:
- 20% YoY growth across several key brands
- 3M clicks as a result of automating previously dormant account
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“We're the biggest Tech publisher in the US by reach. We're the fastest-growing in Women’s Lifestyle. So we have some quite big teams, but we also have magazine teams who manage their social in pockets of time between sending pages to print. What I find is that Socialflow works for any of those use cases and for everyone in between.”
SVP, Content Strategy & Audience Engagement, Future