Strategies for boosting CLTV with Business Insider and Funke Digital
It's not enough to simply acquire new subscribers. Thriving subscription businesses must consider acquisition and retention together in order to focus on customer lifetime value, minimize churn, and build profitable long-term relationships.
This recorded webinar explores these topics and more with Selma Stern, SVP of Consumer Subscriptions, Business Insider & Patricia Fegert, CLTV Expert, FUNKE Digital.
This course will teach you:
- How to interpret annual vs monthly retention curves
- How to calculate LTV and understand the impact of retention
- The difference between active and passive subscriber churn
- Which factors have the greatest impact on retention
- Tactics you can use today to boost retention