Piano featured as a leader in Snowflake’s Modern Marketing Data Tech Stack Report 2023
As data continues to lead the way, and tech stacks continue to grow, organizations are challenged with unifying their data infrastructure. The struggle to break down silos and foster a cohesive approach to data has been a persistent pain point, and many have yet to find a solution.
To help, Snowflake publishes its annual Modern Marketing Data Tech Stack Report, which identifies and ranks company's across 10 key capabilities that are essential to the marketing stack. The 2023 report names Piano as a leader in the marketing tech stack for analytics and data capture.
What sets us apart in our ability to build directly on the data layer, operate seamlessly from it, and leverage modern data sharing in real time – all while prioritizing data quality and privacy.
Piano helps you build a data-driven culture
Piano helps unify your data and customer metrics in real-time, so you can continually optimize for better performance. Our suite of easy-to-use tools helps create a data-driven culture that breaks down silos and gives everyone across the organization the ability to pull data. The result is a more streamlined workflow that frees up time for your engineering team and leads to higher performing campaigns.
Empowering marketers to stay ahead of the curve
Unifying your data does more than help you save time and work more efficiently. It keeps your organization proactive rather than reactive. The absence of data friction allows marketers to focus on driving campaigns with optimal speed, accuracy, and agility. By bringing customer data, behavior metrics, and personalized customer journeys into one place, we help brands uncover valuable insights that lead to higher performing campaigns and products.
Download the full report and learn how to optimize your tech stack.
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